Event aimed at promoting Branded Content across MENA
Dubai, United Arab Emirates-Tuesday, December 26th 2017 [ AETOS Wire ]
DMS,
which serves as the Exclusive Media Representative for STEP Group,
Co-hosted an exclusive advertising and media industry workshop on
Wednesday, December 13, 2017.
The
well-attended gathering was hosted on the picturesque rooftop of the
Choueiri Group Building in Knowledge Village, Dubai Media City, with
guests arriving in at 2 pm.
Aptly
titled “Where is my logo”, the workshop event was the first major
industry gathering aligned with promoting DMS’ recently signed new
partnership with STEP Group. The STEP banner has firmly focused its
vision towards helping to build and shape the modern Arab world through
digital media and entertainment and currently encompasses a hot of
innovative digital media and event platforms.
The
“Where is my logo” workshop presented a specialized overview on native
and social content and succeeded to share insights, learnings and case
studies from some of the region’s foremost media industry experts and
marketers.
Reflecting
on the significance of the partnership and the workshop, DMS’ Chief
Operating Officer, Michel Malkoun said, “Signing-on STEP Group as a
publisher reflects on DMS’s goal of providing brands with trustworthy
premium content digital publishers in the region. Our latest joint event
further embodies our commitment to elevate the Branded Content
discussion across MENA, while simultaneously tearing down myths and
obstacles”.
STEP
Group’s Co-founder & CEO, Ray Dargham also said “we hosted this
event together with our partners at DMS to talk to brands and agencies
about how they can create amazing, genuine branded content, that can
speak to the hearts and emotions of Arab millennials. Great branded
content has become the key for today’s leading brands, seeking to
connect with young Arabs.”
STEP
Group’s platforms (websites, digital video platforms and events) all
serve content and experiences to dynamic and young Arab audiences. The
STEP Group banner has also served as the driving force behind major
industry events “STEP Conference”, as well as “STEP Music”.
Contacts
Digital Media Services (DMS)
Assad Jamil, +97144545454
E: ajamil.mr@choueirigroup.com
