New Baking Center™ to train over 500 professionals each year
DUBAI, United Arab Emirates-Sunday 3 November 2019 [ AETOS Wire ]
As
curtains came down at the Gulfood Manufacturing showpiece, regional
food processors and manufacturers were upbeat about the industry’s
performance and growth, which are mainly driven by a ballooning appetite
for healthier options, safer products and efficient food production
processes.
According to
Gulfood Manufacturing, emerging trends that have been instrumental in
the growth of the industry include food safety, which accounts for 47
percent and the increased use of natural ingredients in food
manufacturing, with 36 percent.
Other notable trends include cost-cutting tech innovations with nine percent and sustainable food processing with eight percent.
Speaking to
visitors at the Lesaffre stand while unveiling two of its revamped
products - Saf-Instant and the 2in1 sourdough solution, Stéphan Béague,
global brand and marketing content manager, Lesaffre International,
noted that these trends, coupled with ever-evolving consumer preferences
are largely expected to bolster the regional baked goods segment’s
growth.
“The local
baked goods segment is experiencing a shift, which is driven primarily
by emerging trends and widening consumer needs. As a key global player
in the field of yeast and fermentation products, Lesaffre is constantly
engaging with bakers to ensure that they get the right ingredients to
produce healthier, safer and tastier baked food,” said Béague.
New bakers’ facility
Lesaffre’s
announcement of its upcoming ultra-modern baking facility and a new
sales office in Dubai also got bakers in the region excited with a
section of the visitors who thronged the yeast and fermentation expert’s
stand terming it as a much-needed boost for the industry.
The new facility, which will train and equip professional bakers with modern skills, is set to be operational by early 2020.
“We are
excited to be opening a one-of-a-kind baking center in the region.
Having monitored the market for a while, it was clear that the baked
goods segment needed a facility where professional bakers could acquire
new skills to ensure that they are able to produce quality foods that
meet the consumers’ demands,” said Béague.
The Lesaffre baking center will be the 47th
facility worldwide and is expected to train over 500 professionals per
year with 300 of them being specially trained in Saf-instant and other
key products. The facility will also train local sales teams of
distributors.
Making bakers’ life easier
And as
competition in the baked goods segment intensifies, bakers in the region
are optimistic that the newly introduced Saf-instant will now enable
them to reinforce their product offering, which will also help them
compete favourably in the highly-competitive market.
Introducing
its wide array of innovations at the just concluded international food
manufacturing and processing fair, Lesaffre’s new Saf-instant is now
poised to make life easier for bakers in the region.
The newly
revamped product is expected to provide yeasts of the highest quality,
which according to Béague, will, in turn, enable the professionals to
deal with the emerging challenges.
Contacts
Matrix PR
Melwyn Abraham, +97143430888
melwyn@matrixdubai.com
