RIYADH, Kingdom of Saudi Arabia-Tuesday, April 24th 2018 [ AETOS Wire ]
Parent Company Dine Brands Global Inc. CEO Steve Joyce to Cut Ribbon, Officially Opening 23rd Location in KSA
Applebee’s®, the quintessential American neighborhood grill where there’s always a reason to celebrate, will be celebrating a milestone of its own when it marks the 15th year in the Kingdom of Saudi Arabia with the official opening of its newest location, Exit 5 in Riyadh planned for April 16.
The new restaurant will be the 23rd Applebee’s in KSA since franchisee Arabian Entertainment opened the first Applebee’s Grill in Jeddah in 2003. Located at King Abdulaziz Road, Exit 5 in Riyadh, this new restaurant features the latest “Celebration” design and is expected to bring another 50 new jobs to the local economy.
To mark this special milestone, Steve Joyce, chief executive officer of Applebee’s parent company Dine Brands Global Inc., will fly in from Los Angeles to help officials from Arabian Entertainment cut the ribbon marking the restaurant’s official opening.
“Applebee’s has been bringing people together over great food since the first location opened in Atlanta in 1980, and it has been exciting to see this experience embraced in the Kingdom of Saudi Arabia and throughout the world,” said Joyce.
“I am especially glad to be here to celebrate the opening of our 23rd restaurant and our fifteenth year of partnership with our terrific franchisee Arabian Entertainment,” Joyce continued. “They have done a tremendous job of bringing the Applebee’s experience to guests throughout KSA, with a respect for local tastes and customs while remaining true to the both the brand and our standards of excellence. I look forward to many more years of success and growth in the country.”
“Fifteen years ago, we brought guests in KSA the very best American Grill experience when we opened our first Applebee’s location, and our growth over the past decade and a half shows that guests have truly embraced Applebee’s as their own neighborhood grill” said Ahmed Marashde, chief executive officer, Arabian Entertainment. “Applebee’s in KSA has been a success story for our guests and for our company and this beautiful location is the latest chapter in that story.”
“In bringing the Applebee’s experience to 22 locations throughout KSA over the past 15 years, we have also created over a thousand new jobs for team members, as well as the many more indirect jobs created from local vendors and distributors,” said Gary Moore, regional vice president and general manager, Dine Brands Global. “We’re proud that our 15 years in the Kingdom have had a significant positive impact on the local economy as well as creating memorable family experiences for our guests.”
Applebee’s menu features such classic American grill fare as steaks, hamburgers, chicken dishes and salads as well as a wide array of appetizers and desserts. Guests can also enjoy an assortment of “mocktails” and juices created especially for the region.
The Exit 5 Applebee’s is located at King Abdulaziz Road, has seating for 220 guests and the hours of operation are 11am to 1pm Sat to Wed, and 11am to 2am Thursday, and 1pm to 2am Fri.
There are Applebee’s locations throughout KSA including Jeddah, Riyadh, Al Khobar, Jubail, Dhahran, Dammam, Madinah, Jazan City and Al Ihsaa.
About Applebee's®
Applebee's Neighborhood Grill + Bar offers a lively casual dining experience combining simple, craveable American fare and classic drinks. All Applebee's restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks with genuine, neighborly service. Applebee's is one of the world's largest casual dining brands; as of Dec. 31, 2017, there are nearly 1,970 Applebee's franchise restaurants in all 50 states, Puerto Rico, Guam and 14 other countries. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.
About Arabian Entertainment (TK)
AECL Known in Arabic as TARFEEH is the largest casual dining provider in KSA, Tarfeeh has partnerships with other global brands like Ocean Basket as the leader in the sea food segment. Tarfeeh is one of SEDCO’ s intitites focused on the developing and operating global brands in the kingdom.
TARFEEH and Applebee’s partnership defined the casual dining segment in the country and drove growth across the entire segment. We are proud to have such a strong partnership with Dine brands and to have been part of the Applebee’s success over the years. We look forward to more success as we work with the team at Applebee’s in maintaining the strong leadership position in our markets.
About Dine Brands Global, Inc. SM
Based in Glendale, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under both the Applebee's Neighborhood Grill & Bar and IHOP brands. With more than 3,700 restaurants combined in 19 countries and over 380 franchisees, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.
Statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results to be materially different from those expressed or implied in such statements. You can identify these forward-looking statements by words such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “goal” and other similar expressions. You should consider our forward-looking statements in light of the risks discussed under the heading “Risk Factors,” as well as our consolidated financial statements, related notes, and the other financial information appearing elsewhere in our most recent Form 10-K filed with the United States Securities and Exchange Commission and our other filings with the United States Securities and Exchange Commission. The forward-looking statements contained in this report are made as of the date hereof and the Company assumes no obligation to update or supplement any forward-looking statements.
Contacts
Craig Hoffman
Dine Brands Global
Craig.Hoffman@dinebrands.com
+1 818.512.3626
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