Abu Dhabi, United Arab Emirates-Saturday 26 October 2019 [ AETOS Wire ]
The 27th
Edition of Jewellery and Watch Show (JWS) today was inaugurated by
Sheikh Nahyan bin Mubarak Al Nahyan, the UAE Minister of Tolerance. The
opening ceremony was attended by VIP personalities, visitors and members
from the media.
Sheikh Nahyan
took a tour of the different sections of the exhibition and viewed the
exclusive and original collections of jewellery and watches spanning
countries across the globe. He also was invited to see the World’s Most
Valuable Guitar, better known as the Eden of Coronet which is encrusted
with over 11,000 diamonds and is worth 2 million dollars. The
extravagant guitar is on display in JWS and is owned by Aaron Shum
Jewelry of Hong Kong, parent company of Lifestyle Fine Jewellery.
Mohamad
Meheiddine, JWS Event Manager said, “It is such an honour for us to open
the doors of JWS in the presence of Sheikh Nahyan bin Mubarak Al
Nahyan, the Minister of Tolerance in the UAE, who has always provided us
with unconditional support throughout the years.” He also added, “It is
amazing that we are now in the 27th edition of the show and
with each year we ensure that it is an incomparable experience for all
those who visit and engage with exhibitors who bring to JWS pieces that
are exceptional and varied.”
JWS this year
has over 150 exhibitors, of which several of them are new. It is a
unique experience as most of the items on display are rarely found in
mainstream retail outlets or shopping malls. JWS gathers under one roof a
rich and dynamic blend of designs that are both local, regional and
international creating a festival of jewellery and watches for visitors
to choose from.
At the show
there are brands that can only be found in JWS who have never been seen
before in the UAE. Similarly, there are also exhibitors who have chosen
JWS as the launching point for their designs. As part of the global
dimension of JWS, there is an International Designer Gallery filled with
brands from all across the world.
As part of
promoting the local UAE culture and to encourage UAE designers there is
an Emirati Designer Gallery filled with brands that stem from the
authentic traditions of the country set in contemporary designs. JWS
will be hosting the Ebda’a Awards that are the brainchild of the most
prominent Emirati artist and jewellery designer Azza Al Qubaisi.
The strength
of JWS is that it offers extremely diverse lines of jewellery and
watches that suit every single occasion and budget. Watch collectors
will also find plenty of timepieces with a plethora of designs, shapes,
stones and straps that match day and eveningwear.
The
organisers of JWS have added a fresh twist to the event by introducing
the Augmented Reality Feature that allows customers to e-try designs on a
computer screen to see whether it is the most suitable design for them.
As part of the luxurious yet comfortable experience, Laduree, the renowned French culinary restaurant will be available for visitors to enjoy delicious desserts as well as a tailored menu of healthy fusion meals.
Contacts
Pyramedia
Reham Barakat
