leading another ceramic coil revolution in the global vaping industry
SHENZHEN, China-Saturday 28 May 2022 [ AETOS Wire ]
(BUSINESS
WIRE) -- FEELM, the flagship atomization tech brand belonging to
SMOORE, today showcased the world's first ceramic coil disposable pod
solution series, FEELM Max at Vaper Expo UK 2022 in Birmingham, UK. By
launching the solution and showcasing its cutting-edge ceramic coil
heating technology, FEELM is introducing ceramic coil to the emerging
category of disposable vape.
As a new category in the ascendant,
the disposable vape has been growing in popularity since 2020. The
market size of disposable (closed system) vaping product has grown to
approximately USD2.125 billion in 2021, accounting for 22.7% of global
vaping device market share; and it is expected to increase at a GAGR of
over 28% from 2022 to 2026, being the fastest-growing category among all
vaping products, according to the estimates of Frost & Suvillian.
In 2022, the market size of disposable category is expected to reach
USD2.72 billion, making up over 43% of closed system vaping products.
However,
almost all the existing disposable vapes are equipped with cotton coil,
which produces relatively large aerosol particles, leading to
inefficient deposition of inhaled particles in the lungs, hence low
nicotine delivery and satisfaction, as well as harshness in throat. Soft
cotton coils are unable to form a stable structure, hence a high
leakage rate and unpleasant burnt taste. Uneven heating of cotton coils
could also cause a weak flavor consistency, so that vaping experience
will fade gradually. Moreover, the selling points of most disposable
vapes currently focus on large-mouth puff count, or rather, the huge
number of puffs that the disposable will provide.
To address the
three pain points, FEELM unveils the world's first ceramic coil
disposable pod solution, FEELM Max is to disposable vapes what internal
combustion engine is to airplanes, automobiles, ships, submarines, and
trains. It aims to provide the next generation of disposable vapes with a
stronger, more reliable and efficient atomization “engine”. Just like
internal combustion engine, which features high thermal efficiency,
light weight, compact size and maneuverability, marking the coming of
the second industrial revolution; FEELM Max is expected to lead another
ceramic coil revolution in the global vaping industry, since the launch
of FEELM Air in January 2022.
This revolutionary vaping solution
has largely improved e-liquid utilization by virtue of a cotton-free
structure and microporous ceramic coil. Therefore, its puff number is
increased by 25% with the same e-liquid volume, compared with
traditional cotton coil disposable vapes. Besides, it can provide an
unprecedented silky-smooth vaping experience, thanks to the ceramic
coil, which generates smaller vaporized aerosol particles, thereby
minimizing residue in throat. In contrast to cotton coil disposable
vapes, the smoothness is improved also by 30%. This innovation also
boasts extraordinary flavor consistency of over 95%, since ceramic coil
can guarantee constant vapor production, so as to bring the same strong
and great taste till the last puff.
In addition to the three
major benefits, FEELM Max also features 46% increased overall harm
reduction performance compared with cotton coil vapes, and ultra-low
vaping leakage rate of less than 0.03%, empowered by Maze Leakage-proof
Technology. The smaller vaporized aerosol particles generated by FEELM
ceramic coil tend to deposit more in the lung, bringing greater and
faster satisfaction. Meanwhile, FEELM's patented Flavor-Lock technology
can bring tailored flavor release with terraced temperature zones.
In
early 2022, FEELM Max has been adopted by a specialist vape retailer in
the UK. In partnership with FEELM, this retailer has introduced an
ultra-slim disposable product equipped with FEELM ceramic coil. Built to
be lightweight and compact, this product is designed specifically for
smoking cessation. In April, the two partners participated in VApril
2022, the world’s largest vaping awareness campaign to give away
disposable vapes to adult smokers seeking to switch in London and
Manchester.
At Vaper Expo UK 2022, FEELM has also showcased other
industry-leading, pioneering disposable vaping solutions, for example,
eco-friendly non-nicotine disposable e-cigarette and anti-dust
mouthpiece hygienic e-cigarette. These two have been awarded Red Dot
Awards for Product Design 2022 for their green product concepts and
avant-garde design. Unlike traditional disposable e-cigarettes made of
plastic, the external structure of eco-friendly non-nicotine disposable
e-cigarette is composed of recyclable and reusable paper and aluminum
foil while anti-dust mouthpiece hygienic e-cigarette features a twist
nozzle to prevent the contact of mouthpiece with something unclean, with
the product concept originated from lipsticks.
Another
award-winning solution displayed at the event is FEELM Air, the world’s
thinnest ceramic coil vape pod solution. In collaboration with its
global clients, FEELM has demonstrated a series of vaping products of
regional leading brands that adopt FEELM Air solution. Moreover, it will
announce the 2022 timeline of commercial launch of FEELM Air on a
global scale afterwards.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220527005197/en/
Contacts
Claire Dong: miao.dong@smoorecig.com
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