Global Growth Investor General Atlantic
Leads Series D Round
SAN FRANCISCO-Tuesday 21 January 2020 [ AETOS Wire ]
(BUSINESS WIRE) -- AppsFlyer,
the global attribution leader, today announced a $210 million Series D
funding round led by General Atlantic, a leading global growth equity
firm based in New York. Alex Crisses, Managing Director at General
Atlantic, and Anton Levy, Co-President and Global Head of Technology,
have joined AppsFlyer’s Board of Directors.
“We
are excited to partner with a company that has an experienced team and a
culture focused on the customer,” said Alex Crisses, Managing Director,
General Atlantic. “Attribution is becoming the core of the marketing
tech stack, and AppsFlyer has established itself as a leader in this
fast-growing category. AppsFlyer’s commitment to being independent,
unbiased, and representing the marketer’s interests has garnered the
trust of many of the world’s leading brands, and we see significant
potential to capture additional opportunity in the market.”
“At
General Atlantic, we partner with transformative companies that drive
success, innovation, and value, and we view AppsFlyer as a disruptor in
its market,” said Anton Levy, Co-President and Global Head of
Technology, General Atlantic. “AppsFlyer’s scale enables it to provide
accurate attribution data and ad-fraud protection, saving millions for
advertisers. At the same time, the company has the end-user in mind
every step of the way. As data privacy becomes one of the primary
concerns facing brands, we are energized to partner with a technology
leader that has a mindset of privacy by design and security first.”
This
investment comes three years after AppsFlyer’s Series C funding round,
bringing the company’s total funding to $294 million. Since the previous
round, AppsFlyer has grown its team 4X to 850 employees throughout 18
global offices. AppsFlyer, one of the fastest-growing SaaS businesses,
has seen 5X growth in Annual Recurring Revenue (ARR), exceeding $150
million in 2019. This follows a five-year growth in ARR from $1 million
to $100 million.
“As
a market leader, we are proud and humbled to know that AppsFlyer’s
platform is used daily by many marketing teams around the world,” said
Oren Kaniel, CEO and Co-Founder, AppsFlyer. “We take this responsibility
very seriously. This new round enables us to double down on our mission
to empower marketers with the tools needed to catapult their success
and make accurate, better-informed, strategic decisions, as well as help
drive innovation and transparency across our industry.”
AppsFlyer
works with more than 12,000 customers, including leading brands such as
eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy's, and
Nike, and is connected to an ecosystem of over 5,000 partners, including
Facebook, Google, Apple Search Ads, Twitter, Salesforce, Adobe, and
Oracle. In the past year, AppsFlyer has been named to the 2019 Inc. 5000
and Forbes 2019 Cloud 100 lists.
“Robust
attribution has become critical to the ecosystem. In 2019 alone, our
customers made $28B worth of decisions using AppsFlyer,” continued
Kaniel. “The natural progression for us is to maintain an open platform
for partners and third-party developers, allowing them to add their own
custom solutions on top of ours. This will enable brands to innovate in
ways that are almost unimaginable today. We’re thrilled to have General
Atlantic’s support on our journey towards democratizing marketing.”
Existing
investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom
Capital Partners), Pitango Venture Capital, and Magma Venture Partners
participated in the round as well.
About AppsFlyer
AppsFlyer,
the global attribution leader, empowers marketers to grow their
business and innovate with a suite of comprehensive measurement and
analytics solutions. Built around privacy by design, AppsFlyer takes a
customer-centric approach to help 12,000+ brands and 5,000+ technology
partners make better business decisions every day. AppsFlyer’s investors
include General Atlantic, Qumra Capital, Goldman Sachs Growth, DTCP
(Deutsche Telekom Capital Partners), Eight Roads, Pitango Venture
Capital, and Magma Venture Partners. To learn more, visit www.appsflyer.com.
About General Atlantic
General
Atlantic is a leading global growth equity firm providing capital and
strategic support for growth companies. Established in 1980, General
Atlantic combines a collaborative global approach, sector specific
expertise, a long-term investment horizon and a deep understanding of
growth drivers to partner with great entrepreneurs and management teams
to build exceptional businesses worldwide. General Atlantic has more
than 150 investment professionals based in New York, Amsterdam, Beijing,
Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich,
Palo Alto, São Paulo, Shanghai, and Singapore. The firm has $35 billion
in assets under management as of June 30, 2019. For more information on
General Atlantic, please visit the website: www.generalatlantic.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200121005181/en/Contacts
AppsFlyer North America Media Contact:
Kenya Hayes
kenya.hayes@appsflyer.com
(703) 589-7595
AppsFlyer Central Media Contact:
Danielle Blumenstyk Peterman
dbp@appsflyer.com
(212) 252-2198 ext. 299
General Atlantic Media Contact:
Mary Armstrong & Emily Japlon
media@generalatlantic.com
