Dubai, United Arab Emirates-Wednesday 16 September 2020 [ AETOS Wire ]
Beirut’s
sound echoed louder than ever before on Anghami on the night of
Thursday September 8, rolling out a rhythm of hope and sending messages
of support to the Lebanese capital that translated into more than US$1
Million in donations.
The Sound of
Beirut gathered over 30 Arab and International artists bringing together
their fans from all over the world for the cause of Beirut. They took
turns singing and sending heartwarming messages to the Lebanese and
global community for 2 hours straight, urging users to hit that donate
button and help the people of Beirut after the 4th of August explosion.
In a statement, a
Procter & Gamble spokesperson said: “We have been looking at the
most impactful ways to support the community on the ground, and have
committed to supporting through Anghami's initiative The Sound of Beirut
and our other initiatives with a US$1 Million cash and in kind
contribution. Our hope is that with collective contributions of
organizations like ours, the people of Beirut will be able to rebuild
and rehabilitate Lebanon.”
Participating Artists:
Ragheb Alama
inaugurated the event by expressing his love for Beirut, followed by an
emotional word from The Chainsmokers and a special performance of “Didi”
by Khaled, which resulted in a huge boost to user engagement.
International star Craig David made a noteworthy appearance, while Maya
Diab performed an impressive patriotic medley. The shared love for
Beirut brought together Massari and Ali Gatie who sang as a duo,
followed by an intervention by Egyptian superstar Mohammed Hamaki who
urged everyone to donate and sang “Adrin Naamelha” as a message of hope
for the Lebanese.
Alan Walker
then transported the event into another universe by greeting Beirut in
his own way and pavedthe way for Emirati star Balqees who merged “Li
Beirut” and “Les Yeux de la Mama”.
Moroccan
international artist and producer RedOne gave everyone an extra dose of
optimism with “La Moustahila”, which led to a patriotic stop with
Ghassan Saliba’s rendition of “Watani Byaarifni”.
Hatem Ammor
brought together the Lebanese and Moroccan worlds, welcoming Tunisian
star Latifa who adopted the Lebanese dialect to sing “Amminli Bayt”. The
show went on with Joseph Attieh, Aleph from 8eArt and Humood Alkhuder.
Joe Ashkar
enchanted the crowd with his voice for two patriotic songs in a row,
before Lebanese band Adonis took over, followed by International star
Justin Jesso, and Adam from Lebanon.
Famous rapper
Didine Canon took the audience to Algeria, while rapper ALA shifted the
attention to Tunisia once again, sending love and support to Beirut
with Sami Yusuf following in his footsteps. It was then Bebe Rexha’s
turn to charm the crowd, followed by Hani Mitwasi from Jordan and
Mishaal from KSA.
Abeer Nehme
and DJ Regard entertained Anghami users before DJ Rodge live streamed
his top hits from the Anghami Headquarters in Beirut. A special thanks
went out to Rolla Safa who was the voice of the concert from beginning
to end, guiding users throughout the performances.
With high
levels of user engagement, the Anghami concert resulted in a remarka
The Sound Of Beirut link: https://play.anghami.com/video/85159176
About Digital Media Services (DMS):
Digital Media
Services (DMS) was incorporated in 2010 as the official digital media
arm of Choueiri Group. Today, the Company extends a premium portfolio of
online / mobile offerings, which reach 140 million Unique Browsers,
generate 1.2 Billion Page Views and serve over 3.8 billion ad
impressions per month. Aligned with Choueiri Group’s commitment to and
focus on digital, DMS received a brand makeover in April 2017, which
expresses its unique strength as the true voice of independent
publishers. DMS is headquartered in Dubai, with presence in key regional
markets.
Contacts
Choueiri Group
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com