DUBAI, United Arab Emirates-Thursday 19 March 2020 [ AETOS Wire ]
The
United Arab Emirates’ (UAE) online marketing space is set for a major
disruption following the entry of India-based data-led digital marketing
powerhouse, PivotRoots.
PivotRoots’
entry into the Middle East comes against the backdrop of a ballooning
active social media usage, which currently stands at a staggering 9.52
million users. This, according to a report by The Media Lab, represents
99 percent penetration.
According
to PivotRoots co-founder Yogesh Khanchandani, the Middle East and
especially the UAE presents a good opportunity for the digital marketing
experts to contribute towards the growth of the industry.
“The
Middle East as a region has been a fast adopter of digital and we
believe it will be the market of future growth not only for PivotRoots
but also for the industry as a whole. Taking an example of ecommerce the
market is estimated to reach $28.5 billion by 2022. We aim to work
closely with ecommerce/digital first clients across platforms, data,
measurement, consultation space on understating marketing challenges and
work towards solutions which would bridge gaps between audience,
automation and personalization”.
Our
objective is to bring in exciting and transformative data-driven
digital marketing concepts that will, in turn, create opportunities for
brands in the region.” he added.
PivotRoots
also hopes to tap into the region’s growing social media usage, which
as of 2019 stood at 8.8 million representing 92 percent penetration.
UAE’s
high smartphone usage at 96 percent is a good indicator that digital
marketing in the region is one of the most effective mediums to reach
consumers at every level. This, coupled with social media usage of three
hours per day, makes the UAE market a highly competitive one even as
brands try and outdo each other to reach their target audience through
captivating digital marketing efforts.
Regional expansion
According
to Nixan Crasto, Managing Director at PivotRoots, the agency also plans
to expand its footprint across the region using Dubai as a launchpad to
the Middle East and North Africa.
“We
have received a strong and positive response from both the UAE and the
Kingdom of Saudi Arabia (KSA) following our strategic entry into the
UAE. KSA is an important market for us mainly due to its unique digital
trends, which fit perfectly within our mission to impact businesses
through digital marketing campaigns that speak directly to the
consumer,” added Nixan.
To
fuel its regional growth, PivotRoots has also unveiled PivotConsult, a
data consultancy division to set up the digital media tech stack which
will help its clients create and execute consumer-driven digital
marketing campaigns.
About PivotRoots
Pivotroots
is a data & technology led full-service digital agency offering
services across Strategy & consulting, digital media planning &
buying, UI/IX, Social & content, Data & analytics and custom
solution building. We are one of the fastest-growing digital agencies
with a 120+ team and are currently present in India & Dubai. In our
3.5 years of existence, we have worked with over 60 brands; doing some
innovative work for brands like EmiratesNBD, Kaya skin clinic, National
Bank of Kuwait, Amazon Prime Video, Grofers, Swiggy, Pidilite, ICICI
Bank, Disney, RBL and Clovia amongst others.
For more information, please visit https://www.pivotroots.com
Contacts
Matrix PR
Krishika Mahesh, +97143430888
Krishika@matrixdubai.com