• Sir Richard Branson’s new cruise line
to feature RockStar Suites designed by Tom Dixon’s Design Research
Studio
• Future Sailors will live it up with stylish suites,
backstage access and service fit for a rockstar
MIAMI-Friday 18 January 2019 [ AETOS Wire ]
(BUSINESS WIRE)--
Virgin Voyages, the new lifestyle brand set to disrupt the travel
industry, today released several designs and images of their RockStar
Suites. The new company is throwing out traditional clichés on luxury
and formalities, and instead bringing Rebellious Luxe to life at sea
with their RockStar Suites designed by Tom Dixon’s Design Research
Studio as the pinnacle of that experience.
Highlights
of the Massive Suite, the top suite aboard the Scarlet Lady, include
its very own guitar-clad music room, views of the ocean from every
corner of the suite, and a massive terrace complete with its own
Peek-a-View outdoor shower, hot tub, hammocks and a runway outdoor
dining table, where a staircase will help Sailors make their way on top
of the table for dancing.
“Virgin
has always avoided stuffy formalities and brought a lot of excitement
and a bit of rebelliousness to our customer experiences,” said Sir
Richard Branson, Founder of the Virgin Group. “With these glamorous
suites, Virgin Voyages is bringing rock and roll to the high seas and
spoiling our Sailors like the rockstars they are.”
“We
have combined brilliant design and Virgin Voyages’ epic Sailor
experience vision to create a completely new version of luxury--
Rebellious Luxe, which is at the intersection of luxury and a rebellious
attitude that makes everything we do different, indulgent and
meaningfully relevant to our Sailors. Whether they want to sleep all
day, praise the sun with yoga at dusk or party all night, our RockStar
Suite Sailors can live out their fantasies aboard the Scarlet Lady,”
said Tom McAlpin CEO of Virgin Voyages.
RockStar Suite Design
Virgin
Voyages’ RockStar Suites bring a fresh take to yachting glamour steeped
in the Virgin brand’s rock and roll heritage. Inspired by mega yachts
and rock and roll style icons like Grace Jones, the RockStar Suites
feature Tom Dixon’s iconic retro-futurism designs with a palette of deep
blues used with iridescent dichroic elements to echo the colors of the
sky and sea when sailing. Touches of yacht materiality are sprinkled
throughout the suites with real leather finishes, marble-clad bathrooms
and Terrazzo flooring. The suite’s design features nautical nods with a
brass glam station and accenting beauty counter and bedhead lighting.
The supremely modern suites boast high-quality design elements and
bespoke Tom Dixon furniture pieces. Because music is the soundtrack to
the soul, each suite is equipped with a vinyl turntable.
“We
were intrigued to be appointed to rethink some of the most interesting
spaces on this ship. A very rare opportunity to delve into a completely
new escapist realm,” said Tom Dixon.
The RockStar’s View
With
suites situated atop of the Scarlet Lady, RockStar Suites Sailors will
have the best view that money can buy, with all suites purposefully
configured to maximize the view of the ocean. Many of the ship’s suites
feature a Peek-a-Boo shower, an all marble shower with a dichroic glass
window carved in the center so Sailors can always look out at the ocean.
Rockstars who opt for the ship’s top Mega RockStar Suites, can bathe
under the sun or stars with their very own Peek-a-View outdoor shower.
Because
a rockstar can never have too much champagne, the sea terrace for each
suite will feature a specially-designed champagne table where an ice
bucket fits perfectly at the center of the table situated next to
stargazing loungers, and Yellow Leaf brand, sustainably sourced terrace
hammocks.
RockStar Lifestyle
RockStar
Suites Sailors will live their best lives all taken care of by the
RockStar Services Crew, from time of booking, to sail away and
throughout their voyage. There will be backstage access for RockStar
Suites Sailors at every corner, with early access to onboard
entertainment, restaurants, Shore Things, a private transfer to and from
the ship in Miami and an exclusive express VIP pathway to the ship
during embarkation. RockStar Suites Sailors will have their very own
wardrobe team to help unpack and repack, complimentary pressing service
and nightly express swimsuit drying service-- because no rockstar should
ever have a wet bottom.
In
Rebellious Luxe fashion, Virgin Voyages has reimagined the mini-bar for
its rockstars, instead, suites will have a full bar and cocktail kit
fit for a rockstar, with the first round on the house.
All
RockStar Suites Sailors will have access to Richard's Rooftop, their
very own private members club-- a secluded place for them to bask under
the sun or have a drink under the stars.
All
suites are clever cabins, with mood lighting that automatically adjusts
to match the time of day and in room tablets that allow sailors to
adjust the room’s lighting. Sailors will enjoy luxurious comforts like
premium linens and a plush European king bed in every suite as well as
upgraded bath amenities for pampering.
Sailors
looking to up their vacation game, can opt for one of the Scarlet
Lady’s Mega RockStar Suites, primely located on deck 15. Mega RockStar
Suites will receive a personalized bar filled with their favorites, and
the RockStar Services Crew will tend to their rockstar rider list,
digging up whatever their heart may desire to make their voyage
perfect-- all red gummy bears, an electric guitar and beyond. With only
78 RockStar Suites aboard the Scarlet Lady, among them are 15 Mega
RockStar Suites, aptly named the Massive Suites, Fab Suites, Posh Suites
and Gorgeous Suites.
The Massive Suite
There
are only two Massive Suites aboard the Scarlet Lady, with each suite
sitting atop of the ship’s bridge. These 2,147 square foot suites, are a
place that legends dream of-- each with its very own music room, which
seconds as an extra bedroom that is stocked with guitars and an
amplifier. At the center of the Massive Suite is a circular oversized
couch set up, perfect for conversation and cocktails from the suite’s
adjacent in-room bar. Rockstars can primp for an appearance aboard the
Scarlet Lady in the suite’s glamorous bath and dressing room area
complete with a hot tub, vanity area, two full-sized wardrobes and a
marble-clad bathroom with a Peek-a-Boo shower area that overlooks the
bedroom and out to the ocean. The Massive Suite’s larger-than-life
terrace will be where friends, family and groupies alike can enjoy a
private hot tub, a Peek-a-View outdoor shower, a circular conversation
pit, a lookout point with stargazing loungers and two full length
hammocks. Sailors in the Massive Suite can climb a staircase to the top
of the runway outdoor table for dining and dancing in full rockstar
glory.
From
now through January 31, Virgin Voyages fans can enter for the change to
win the opportunity to Party Like a rockstar, Virgin Voyages’ style, at
their next #ShipTease event in New York City on Valentine’s Day. Those
interested in the sweepstakes should visit www.virginvoyages.com to enter.
Future sailors and travel partners are invited to check out Virgin Voyages by visiting www.virginvoyages.com or following @virginvoyages on Instagram, Facebook, Twitter or LinkedIn.
ABOUT VIRGIN VOYAGES
Virgin
Voyages is a global lifestyle brand committed to creating the world’s
most irresistible holiday. With operations in the US, UK and Europe,
Virgin Voyages currently has four ships on order with master shipbuilder
Fincantieri.
With
its inaugural season scheduled for 2020, Virgin Voyages’ first ship the
Scarlet Lady was designed to reflect a yacht’s sleek luxury. Featuring
spaces designed by some of the top names in contemporary interiors, the
Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the 18+
traveler. A dose of ‘Vitamin Sea’ will be naturally intertwined across
the entire ship, with well-being activated through a mix of high-energy
moments coupled with relaxation and rejuvenation. The Scarlet Lady will
also feature alluring entertainment and 20+ world-class intimate
eateries on board. Putting a twist on luxury, which the company refers
to as Rebellious Luxe, Virgin Voyages will offer incredible value for
its sailors with all restaurants, group fitness classes, soft drinks,
and many more Virgin surprises included within the voyage fare. The
Scarlet Lady will sail from Miami to the Caribbean in 2020, hosting more
than 2,770 sailors and 1,160 amazing crew from around the world. Keep watch on virginvoyages.com for more updates.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190116005444/en/
Contacts
Christina Baez
media@virginvoyages.com
