HONG KONG - Tuesday, 29. April 2025
Premium content platforms on the open internet enable precise consumer engagement
(BUSINESS
WIRE) -- The Trade Desk, a leading global advertising technology
company, today announced access to premium CTV inventory from industry
leaders Viu, iQiyi, TCL Channel is now available across the region. This
collaboration empowers advertisers to reach audiences more effectively
by leveraging premium content on the open internet, significantly
enhancing advertising performance. The partnerships span key markets
across Asia-Pacific, including Hong Kong, as well as the Middle East and
South Africa.
As viewer preferences continue to evolve, CTV
platforms offering premium content are experiencing rapid growth and
expansion, creating new opportunities for advertisers worldwide. The
surge in the CTV advertising market has also driven a growing number of
content platforms to transition from subscription-based video-on-demand
(SVOD) models to ad-supported video-on-demand (AVOD) models. According
to Statista, global CTV ad spending is expected to exceed $38 billion by
20271. Meanwhile, global AVOD market revenue is projected to grow from
$48.32 billion in 2024 to $63.5 billion by 20272.
This enhanced
partnership with premium OTT players in the region allows advertisers to
target audiences with greater precision and efficiency, driving
improved campaign performance. By leveraging omnichannel frequency
controls, advertisers can minimize audience overlap, avoid ad fatigue,
and gain deeper insights into campaign effectiveness, enabling them to
optimize their strategies further. For consumers, personalized ads
tailored to individual preferences offer more relevant and engaging
experiences, empowering them to make more informed purchasing decisions.
"We
are thrilled to deepen our collaboration with premium platforms such as
Viu, iQiyi, and TCL Channel on the open internet in the region, and to
serve as one of their closest partners as leaders like Viu open its CTV
advertising inventory for programmatic trading for the first time,” said
Douglas Choy, General Manager, Inventory Development, North Asia, The
Trade Desk. “We look forward to expanding our partnerships with more
premium internet content platforms to drive the growth of a dynamic
digital advertising ecosystem in Hong Kong and beyond."
About The Trade Desk
The
Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad buyers
can create, manage, and optimize digital advertising campaigns across ad
formats and devices. Integrations with major data, inventory, and
publisher partners ensure maximum reach and decisioning capabilities,
and enterprise APIs enable custom development on top of the platform.
Headquartered in Ventura, CA, The Trade Desk has offices across North
America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com
or follow us on Facebook, Twitter, LinkedIn and YouTube.
1 Statista, Dec: https://www.statista.com/topics/12992/ctv-advertising-worldwide/#topicOverview
2 Statista, Apr 2024: https://www.statista.com/outlook/dmo/digital-media/video-on-demand/advertising-avod/worldwide
View source version on businesswire.com: https://www.businesswire.com/news/home/20250428998492/en/
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Contacts
Media Contact
Jason Wang
The Trade Desk
yan.wang@thetradedesk.com
