WASHINGTON-Saturday 1 December 2018 [ AETOS Wire ]
(BUSINESS WIRE)-- PSB,
a global research-based consultancy, announced today that Char Popp has
joined the firm as Senior Vice President and Global Head of Qualitative
Research to oversee the growth and development of the firm’s
Qualitative Research offerings. She is based in Seattle and holds global
responsibilities.
Popp
is a veteran in strategic research and marketing strategy, having
worked both in-house and as adviser to the technology industry for
nearly 20 years. Her expertise lies in qualitative research where she
has been responsible for driving customer, product and market strategy
across a broad range of clients and industries via new methods and new
research modes – including facilitated co-creation and product design
sessions – all with a focus on end results that drive business impact.
Popp’s hire is part of an approach to marry PSB’s depth of expertise in
data analytics with high-impact qualitative research.
“I’m
excited to unlock our qualitative capabilities for our clients in new
and different ways with Char at the helm,” said Mike Pettingill, PSB’s
Chief Operating Officer, to whom Popp will report. “She has a tremendous
mind for the consumer and goes beyond the norm to get to the
unanticipated root of an issue.”
Before
PSB, Popp spent more than seven years at Schireson Associates where she
served as Partner and led its qualitative research business. Prior to
Schireson, she spent four years in product planning at Microsoft, where
she led the product planning efforts for multiple components of Office,
including the final customer validation for Office Online. Earlier in
her career, she was with Hitachi Consulting and HP in program and
product management capacities.
“PSB
has long been expert at delivering strategic, data-driven insights to
clients across a range of industries,” said Popp. “I’m thrilled to be
able to bring my passion and expertise for customer intimacy and
understanding to bear for PSB’s clients and to further develop our
ability to deliver innovative qualitative research across the
organization.”
Popp
received her undergraduate degree in Theatre and Business from
Baldwin-Wallace College and a MBA degree in marketing, strategy,
management and technology from the University of Washington Foster
School of Business.
About PSB
PSB
is a full-service custom research and analytics consultancy that
connects data-driven insights with human experience to solve clients’
most critical challenges. With a heritage in political polling, PSB
brings the agility of campaign strategy to research and consulting
across a range of industries, including technology, healthcare,
financial services, and entertainment. PSB is a member of the BCW Group
of companies, which is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit www.psbresearch.com.
Contacts
Catherine Sullivan
+1.212.798.9501
Catherine.Sullivan@bcw-global.com
