This Alliance Joins Together Two Experts
in Their Own Medium to Provide Comprehensive Content Experience for
Users
TOKYO-Wednesday 28 August 2019 [ AETOS Wire ]
(BUSINESS WIRE) --
Leading interactive entertainment publisher and developer BANDAI NAMCO
Entertainment Inc. (hereinafter referred to as BNE) and Crunchyroll
Games, LLC (hereinafter referred to as Crunchyroll), today announced a
strategic partnership with the goal of providing fans a rewarding and
comprehensive experience with their favorite character IPs, through a
variety of touchpoints, including animation, games and comics.
Crunchyroll is the world’s largest destination for anime and manga,
boasting a global community of more than 50 million registered users and
over 2 million subscribers. This alliance combines BNE’s expertise on
network content development and Crunchyroll’s direct connection to the
anime community and robust platform services knowledge, providing a
seamless anime and gaming entertainment experience for all.
As a first step in this partnership, BNE’s browser and mobile game NARUTO X BORUTO NINJA TRIBES will be made available to Crunchyroll users in the U.S. this winter. NARUTO X BORUTO NINJA TRIBES is
based on the popular NARUTO and BORUTO anime series, and brings
together fan-favorite characters spanning multiple generations of both
franchises for one-tap team-based battles. Crunchyroll fans who enjoy
the anime series of the same IP on its platform can find and instantly
play NARUTO X BORUTO NINJA TRIBES directly from Crunchyroll.com. BNE has plans to launch the game to other territories in the future.
“With
Crunchyroll’s expansive global community and subscribers, this
partnership was a strategic fit and critical step in expanding our
entertainment business,” said Toru Konno, Director, BNE. “We have a
corporate philosophy of creating ‘more fun for everyone’ and we are
always striving to do that and look forward to seeing what we can build
together with Crunchyroll in the coming years.”
“BANDAI
NAMCO Entertainment is a global force that shares our goal of
connecting the anime community to each other through beloved content,”
said Joanne Waage, General Manager, Crunchyroll. “We’re looking forward
to building on our partnership to offer even more interactive
experiences to bring our fans together.”
For more information on NARUTO X BORUTO NINJA TRIBES, please visit the newly launched game website at https://en-narutoxboruto-tri.bn-ent.net/, or follow the official Facebook page at https://www.facebook.com/ninjatribes/.
About BANDAI NAMCO Entertainment Inc.
BANDAI
NAMCO Entertainment Inc. delivers various products and services
catering to a worldwide audience in areas such as network content, home
video game software and life entertainment based on its IP (Intellectual
Property) Axis. BNE gives shape to “a new type of fun” with amazing
ideas and newer technology unavailable elsewhere. Furthermore, BNE makes
ordinary everyday life more enjoyable and aims to realize “more fun for
everyone” that allows customers throughout the world to keep smiling.
For more information, please visit https://www.bandainamcoent.co.jp/english/.
About Crunchyroll Games
Crunchyroll
Games is a Crunchyroll division focused on the publishing and
distribution of anime-inspired interactive content, created to engage
with the vibrant gaming enthusiasts across the Crunchyroll community.
Crunchyroll is the world’s most popular anime brand, connecting a
community of more than 50 million registered users and 2 million
subscribers with 360-degree content experiences and the world’s largest
collection of anime. Crunchyroll Games titles include “Bungo Stray Dogs:
Tales of the Lost,” “Grand Summoners,” “RWBY: Crystal Match,” and the
upcoming “Mob Psycho 100: Psychic Battle.” Crunchyroll Games are
available across iOS and Android. For more on Crunchyroll Games, please
visit crunchyrollgames.com.
*Information
in the press release is current as of the announcement date. The
contents are subject to change without notice. Please understand in
advance.
©2002 MASASHI KISHIMOTO / 2017 BORUTO All Rights Reserved.
©BANDAI NAMCO Entertainment Inc.
©BANDAI NAMCO Entertainment Inc.
All other trademarks are properties of their respective owners.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190827005199/en/
Contacts
fortyseven communications on behalf of BANDAI NAMCO Entertainment Inc.
Mitch Cavender
mitch@fortyseven.com
Crunchyroll
Bianca Doria
Bdoria@crunchyroll.com
