Abu Dhabi, United Arab Emirates-Monday 19 August 2019 [ AETOS Wire ]
Sime
Darby Oils (SDO) and Dr. B.R. Shetty owned Abu Dhabi Vegetable Oil
Company (ADVOC), are pleased to announce they have entered into a
strategic partnership to market oils and fats products in the Middle
East and North Africa (MENA) region.
Via the partnership, SDO and ADVOC will
operate in the region as a single sales and marketing team, focusing on
basic and specialty fats (including bakery fats, shortening, industrial
margarines, spread fats, dairy replacers, confectionary fats and cocoa
butter substitutes and replacers). This will benefit regional customers
by providing them access to the companies’ combined sales expertise,
production capabilities and extensive product range.
With
evolving customer needs playing an increasingly critical role in
businesses, companies recognise they need to accelerate the development
of innovative solutions to ensure they remain competitive. In view of
this, Sime Darby Oils-ADVOC partnership
aspires to help support customers in the MENA region through bespoke
solutions using the combined skills and understanding in the oils and
fats category, product ideation, development and deployment.
“The Sime Darby Oils-ADVOC
partnership is a powerful combination. Sime Darby Oils’ understanding
of specialty fats, its deep R&D expertise, and agile, collaborative
approach is uniquely complimentary to that of ADVOC’s. Over the last two
decades, ADVOC has earned the reputation of being a customer driven and
reliable supplier of a wide variety of oils and fats in the MENA
region” said Dr. B.R. Shetty, Chairman, ADVOC.
“The
MENA region is a key growth market for Sime Darby Oils. Partnering with
ADVOC enables us to establish an on-the-ground presence through
enhanced local market knowledge and capabilities and open up
opportunities for sustainable products and supply chain. Through this
partnership we can leverage our respective assets to offer compelling
customer propositions,” said Mohd Haris Mohd Arshad, SDO's Managing
Director.
“The
teams are working closely to set up the operations, structure,
portfolio, marketing and route-to-consumer strategies, licensing and
other operational matters. Together, working as one team, we will unlock
the full potential of global expertise and local requirements, and
place our clients on the best path for success” said Nirman Shetty,
Director ADVOC.
By
connecting ADVOC’s local market understanding with SDO’s extensive oils
and fats know-how and expertise, the collaboration represents a
step-change in the way both entities address the needs of the market.
About ADVOC
Established
in 1997, ADVOC is the first edible oil refinery and manufacturer of
edible fats in the emirate of Abu Dhabi. ADVOC is also the newest and
one of only three fractionation plants in the entire GCC.
ADVOC has
market leading brands such as Coroli, LiteLife and Sarola and is proud
to manufacture in Abu Dhabi and export across the MENA region to Saudi
Arabia, Oman, Kuwait, Bahrain, Egypt, Lebanon, Iraq, Pakistan,
Afghanistan, Ethiopia, Sudan, Jordan, Maldives and Yemen among others.
Apart from
manufacturing edible oils and fats for consumers, ADVOC also makes
ingredient oils and specialty fats for the food service and retail
industry. It serves hotels, food processing companies, bakeries,
catering companies, restaurants and cafeterias. It specializes in making
bespoke specialty fats such as Butter Blends, Dairy Fat Substitutes and
Frying Solutions among many others.
ADVOC is part
of the BRS Group of companies and is owned by Dr B R Shetty, Founder
and Chairman of NMC Healthcare, Finablr, Neopharma. The BRS Group has
interests across healthcare (NMC Healthcare, Neopharma, BR Life),
Financial Services (Finablr, Unimoni, UAE Exchange), Food (ADVOC, Assam
Company India Limited, Royal Catering), Education (Bright Riders School,
Deira Private School, International Community Kindergarten) and
Environment (Al Ahlia Waste Management).
About Sime Darby Oils
Sime Darby
Oils (SDO) is a fully owned subsidiary of Sime Darby Plantation (SDP),
the world’s largest oil palm plantation company (by planted area) and
the world’s largest producer of Certified Sustainable Palm Oil (CSPO).
Launched on 4
March 2019, SDO represents the entire downstream division of SDP with a
business that spans across 14 countries worldwide, involving the
manufacturing as well as the sales and marketing of oils and fats
products, palm oil-based biodiesel, nutraceuticals and other
derivatives.
SDO aims to
occupy a sustainable, quality, integrated, innovative position,
reinforcing trust in the brand by focusing on human lives. The Company’s
tagline ‘Realising Possibilities, Together’ reflects SDO’s philosophy
to help its partners create quality products so that people can live
life to the fullest and do so in a sustainable manner. SDO has a
workforce of over 2,750 employees as of August 2019.
About Sime Darby Plantation
Sime Darby
Plantation (SDP) is the world’s largest oil palm plantation company by
planted area, producing about 4 percent of the global CPO output. It is
also the world’s largest producer of Certified Sustainable Palm Oil
(CSPO), with a CSPO production capacity of over 2.46 million MT.
As a globally
integrated plantation company, SDP is involved in the full spectrum of
the palm oil value chain, from upstream to downstream activities,
R&D, renewables and agribusiness. Its upstream operations which
consist predominantly of oil palm cultivation, harvesting and milling
are spread across Malaysia, Indonesia, Papua New Guinea, the Solomon
Islands and Liberia. Its downstream business, known as Sime Darby Oils,
spans across 14 countries worldwide, and is involved in the
manufacturing as well as the sales and marketing of oils and fats
products, oleochemicals, palm oil-based biodiesel, nutraceuticals and
other derivatives. SDP is also involved in rubber and sugarcane
plantations, as well as cattle rearing.
With a
workforce of over 95,000 employees and a strong focus on operational
excellence, research, innovation and sustainability, SDP is one of the
largest companies on Bursa Malaysia with a market capitalisation of
RM31.01bn (USD7.42 bn) as at 2 August 2019.
Contacts
For editorial queries contact:
Varun Tuli: (T) +971(2) 673 0400,
Email: varun.tuli@advocuae.com
