Company further cements its position as the world’s leader in pineapple innovation, makes its push into the Chinese market
(BUSINESS WIRE)--Fresh Del Monte Produce Inc. (NYSE: FDP), one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruits and vegetables, today announced the launch of its latest pineapple innovation, the Rubyglow® pineapple – a red-shelled pineapple. This pineapple has a red outer skin, bright yellow flesh, and a new, sweet flavor similar to Del Monte pineapples. The Rubyglow® pineapple is first being launched in China, in time for Chinese New Year as part of the company’s grand debut in the Chinese market. A waitlist is available for consumers in other countries.
“We are proud to unveil our latest pineapple innovation to the world, the Rubyglow® pineapple. This Del Monte exclusive pineapple further cements our global leadership position in the pineapple market,” said Mohammad Abu-Ghazaleh, Chairman and CEO of Fresh Del Monte. “Our scientists continue to elevate the bar by creating new pineapple varieties, with varied tastes and colors, that cater to more and more consumers worldwide. We believe that the Rubyglow® pineapple is the perfect product to build our market presence in China.”
With around 5,000 pineapples available worldwide in 2024 and 3,000 in 2025, the pineapple’s rarity and limited inventory make Rubyglow® pineapple a highly coveted item. This holds particularly true in the Chinese market, where consumers wield significant spending power and value luxury novelty items.
Grown in Costa Rica, the Rubyglow® pineapple has been in development for more than 15 years and has a registered plant patent in the United States. It is a cross between a traditional pineapple and a Morada pineapple — which is typically inedible — making the Rubyglow® pineapple a hybrid fruit produced through traditional crossbreeding techniques. Rubyglow® pineapples are naturally ripened in Costa Rica on the plant and sold crownless in elegantly designed packaging.
Fresh Del Monte has been leading pineapple innovation since the 1990s with the debut of the Del Monte Gold® Extra Sweet pineapple, the first of its kind. The pineapple has a golden color and, at that time, was much sweeter than any other pineapple on the market. Since then, the company’s robust pineapple program has released the Pinkglow® pineapple, the Honeyglow® pineapple, the Del Monte Zero™ pineapple, and now the Rubyglow® pineapple.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte Produce Inc. markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte Produce Inc. is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. In 2022 and 2023, Fresh Del Monte Produce was ranked as one of “America’s Most Trusted Companies” by Newsweek based on an independent survey rating companies on three different touchpoints, including customer trust, investor trust, and employee trust. The company was also named a Humankind 100 Company for two consecutive years by Humankind Investments, which recognizes companies that substantially impact areas such as access to food and clean water, healthcare, and digital services. Fresh Del Monte Produce Inc. is traded on the NYSE under the symbol FDP.
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Contacts
Claudia Pou
Vice President, Global Head of Corporate Communications
communications@freshdelmonte.com
