Wednesday, September 16, 2026

The Estée Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio

  


Partnership enables the company to lead prestige beauty's transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines


(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to be prestige beauty’s leader in AI-native discovery. The partnership will provide the company with visibility into how its full portfolio of brands is represented across leading generative AI platforms, as well as opportunities to optimize that representation. This partnership establishes the company as the first in prestige beauty to deploy Profound’s capabilities globally across the company’s full portfolio and operationalize Generative Engine Optimization (GEO) and AI marketing at scale.


As consumers increasingly turn to ChatGPT, Gemini, and other AI assistants to discover products, compare recommendations, and seek personalized beauty advice before a purchase, The Estée Lauder Companies is partnering with Profound to define the next era of beauty discovery.


This partnership will equip the company with a unified view of how its brands appear across major AI search platforms globally, providing insight into when and how they are recommended and where opportunities exist to improve visibility and accuracy. The company will then use these insights and Profound’s agentic tools to optimize content across brands’ product description pages, blogs, YouTube channels, and content creation at scale — ensuring product information, ingredients, claims, and benefits are optimized for consumer visibility and easier for large language models to understand and surface to consumers.


“The way people discover beauty is being rewritten in real time, and we intend to shape that shift rather than reacting to it,” said Aude Gandon, Global Chief Digital & Marketing Officer, The Estée Lauder Companies. “This partnership gives every brand in our portfolio the ability to show up distinctly, consistently, and accurately wherever our consumers are asking for recommendations. Our work with Profound is a natural extension of how we already think about culture, community, and commerce working together — and it puts us at the front of an industry-wide transition.”


“The Estée Lauder Companies recognizes that understanding how its brands are represented across AI is now essential to serving consumers wherever they choose to discover products and information,” said James Cadwallader, CEO and Co-founder, Profound. “Through this partnership, the company is now approaching GEO in the way the best marketers approach any platform shift: early, comprehensively, and with real operational commitment. Enabling this strategy at scale across an entire prestige beauty portfolio sets a new bar for what enterprise AI visibility strategy looks like in this category.”


By bringing enterprise-wide AI representation insights into its One Operating Ecosystem, The Estée Lauder Companies is strengthening its ability to understand how consumers encounter its brands across emerging digital touchpoints, respond to evolving needs, and deliver more relevant experiences across its global portfolio.


About The Estée Lauder Companies Inc.


The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary, NIOD, Avestan and Loopha, and Balmain Beauty.


About Profound


Profound is the fastest-growing AI marketing platform used by 16% of the Fortune 500, including Comcast and Walmart, and innovators like Ramp, MongoDB, and Figma. It is the workbench where marketers research, write, report, and collaborate with their AI Marketer to ensure their brand is chosen by the Answer Engines consumers increasingly rely on.


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Contacts

Media Relations:

Brendan Riley

briley@estee.com


Investor Relations:

Rainey Mancini

rmancini@estee.com

Quectel Announces Launch of Tarrius to Deliver Next-Generation Precision Positioning Solutions for Demanding Field Applications

MUNICH - Tuesday, 15. September 2026



(BUSINESS WIRE) -- Quectel Wireless Solutions, a global end-to-end IoT solutions provider, today announces the launch of Tarrius, a new precision technology solution focused on advancing spatial intelligence.


Operating across APAC, Latin America, EMEA and China, Tarrius combines advanced positioning technology and specialist industry expertise with Quectel’s global engineering, manufacturing, and service capabilities, to deliver dependable, high-accuracy solutions for demanding field applications including surveying and mapping, deformation monitoring and machine guidance. Tarrius combines precision positioning, reliable connectivity and efficient data transmission to enable more accurate, streamlined digital workflows in the field.


“Tarrius is built around a simple promise, a precision you can build on. We’re combining centimetre- to millimetre-level positioning with seamless connectivity and efficient data transmission to create dependable digital workflows for demanding surveying, monitoring and construction applications,” commented Windy Fang, GNSS Product Director, Quectel. “We can offer customers not just advanced technology, but a dependable long-term partner wherever they operate.”


Tarrius is launching with a broad portfolio of high-precision GNSS products for surveying and mapping, deformation monitoring and machine guidance that will be demonstrated at INTERGEO and will be commercially available in November 2026. The range includes GNSS receivers, reference stations, field controllers, monitoring and guidance receivers and high-precision antennas, alongside Tarrius software for managing field work, correction services and monitoring projects. Together, the portfolio gives customers the tools they need to collect, manage and use accurate positioning data throughout their day-to-day operations.


For surveying professionals, the compact TR10 combines visual AR stakeout with calibration-free tilt compensation and RTKHOLD technology, while the TR12 adds dual cameras and an integrated laser rangefinder for measurements in locations that are difficult or impractical to reach. The TR12B provides a dedicated base station option, with a built-in 5W UHF radio offering coverage of up to 15km and a rugged design for demanding field environments.


The portfolio also addresses permanent installations and specialist applications. The TR09N is designed for continuous operation as a GNSS reference station, combining full-constellation tracking with global 4G LTE connectivity and low power consumption. For deformation monitoring, the TR07M brings together millimetre-level positioning, automatic data collection and transmission, and cloud and edge processing, while the TR07B provides an integrated base station solution for distributing GNSS correction data. The range is completed by the TR05G, a heading and guidance receiver designed for machine control applications.


Tarrius will be showcasing its new product portfolio at INTERGEO in Munich at stand C6D102 on 15th – 17th September.


About Tarrius


Tarrius provides high-precision GNSS solutions backed by more than 15 years of expertise in positioning, wireless communications and IoT technology, supporting professionals who survey, map and shape the world around us.


Find out more www.tarrius.com or on our LinkedIn page.


About Quectel


Quectel’s passion for a smarter world drives us to accelerate IoT innovation. A highly customer-centric organization, we are a global end-to-end IoT solutions provider backed by outstanding support and services.


With a worldwide team of over 8,900 professionals, we lead the way in delivering end-to-end IoT solutions, spanning cellular, GNSS, satellite, Wi-Fi and Bluetooth modules, high-performance antennas, value-added services and full turnkey offerings including ODM services and system integration.


With regional offices and support across the globe, our international leadership is devoted to advancing IoT and helping build a smarter world.


For more information, please visit: www.quectel.com or LinkedIn


 


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Contacts

Quectel

Media contact: media@quectel.com


Tarrius

Media contact: marketing@tarrius.com

Unifocus Launches AI-Powered Platform to Transform Workforce and Operations Management in Hospitality

   DALLAS - Tuesday, 15. September 2026 AETOSWire  



Combining enterprise-grade labor and operations technology on an AI-native platform, Unifocus Claira redefines workforce management and enables hospitality teams to make faster, more informed decisions.


 


(BUSINESS WIRE)--The global hospitality technology provider, Unifocus, has announced the launch of its newest AI platform, Unifocus Claira.


Unifocus Claira is an industry first end-to-end workforce management and operations platform, purpose-built to give hoteliers and above-property hospitality organizations complete visibility across the workforce lifecycle through one cohesive system.


By replacing the patchwork of disconnected tools, multiple technology stacks and siloed data systems that have traditionally been used to manage labor and operations processes, Unifocus Claira delivers one connected AI-native platform, providing customers with a comprehensive and organized view of their workforce and operations data. This unified data foundation powers advanced AI capabilities designed to accelerate decision-making, improve operational performance and drive business growth.


Importantly, Unifocus Claira is also the first end-to-end platform of its calibre, purpose-built specifically for the select service segment – a market that has historically been underserved by enterprise-grade workforce technology.


The platform delivers a complete view of labor and operations across forecasting, budgeting, scheduling, operational delivery, measurement and reporting in one platform:


Labor: Enhanced demand forecasting, zero-based budgeting, planning and scheduling, time and attendance.

Operations: Visibility across housekeeping, service, maintenance, inspection, and inventory.

Performance Insights: Advanced AI-powered labor and operations analytics that turns data into actionable insights

Ask Claira: A natural-language AI assistant tool delivers answers, recommendations, and takes action in real time.

Backed by Unifocus’ more than 25 years of deep industry expertise, Unifocus Claira is built for the needs of hospitality today and for the future, delivering the capabilities hoteliers actually need to strategically manage their business. The intuitive user experience and rapid onboarding process enables teams to get up and running quickly on the solution. AI is embedded throughout the platform, moving beyond reporting to provide practical, day-to-day recommendations, from optimizing schedules to supporting compliance to identifying when tasks should be reassigned. By turning operational data into actionable guidance, Unifocus Claira enables hospitality leaders to respond faster to changing business needs, improve performance and minimize operational risk.


For on-property teams, this means less time spent managing spreadsheets and disconnected systems, and more time focused on people and guest experience. With greater visibility into workforce costs, productivity and profitability, managers can make more informed decisions while creating a better experience for both employees and guests.


Above-property teams gain greater access to portfolio-level insights as they quickly view metrics through corporate dashboards, enabling them to proactively engage on-property teams, quickly address changing business needs, and ensure a high level of guest satisfaction and profitability.


“Hospitality leaders have never needed greater visibility into their people, operations and performance, yet many are still working across disconnected systems and data,” said John Lockyer, CEO of Unifocus. “Unifocus Claira changes that by simplifying hoteliers’ technology needs and bringing labor, operations, and AI together in one purpose-built platform. We’re putting intelligent, actionable insights directly into the hands of hospitality teams so they can make better decisions faster and ultimately gain more time to focus on what matters most - their people and their guests.”


Unifocus Claira redefines workforce management, now with a complete view across labor and operations. This marks a new chapter for hospitality technology, giving operators the tools and intelligence to keep pace with a rapidly evolving industry. For Select Service operators in particular, it represents a significant step towards a more connected, responsive and data-driven approach to running their businesses.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20260915476684/en/



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Contacts

Media Contact

Anna Ransom

Vice President of Marketing, Unifocus

ARansom@unifocus.com

Rimini Street and Datacom Announce Strategic Partnership to Accelerate AI Adoption and Drive IT Optimisation Across ANZ

 


SYDNEY - Tuesday, 15. September 2026 AETOSWire Print 



Collaboration delivers expert third-party support for Oracle and SAP, keeping systems secure, compliant and stable for immediate Agentic AI ERP innovation while freeing up capital for growth and profitability


 


(BUSINESS WIRE)--Rimini Street Inc. (Nasdaq: RMNI), the Software Support and Agentic AI ERP Company™ and the leading third-party support provider for Oracle and SAP software, today announced a strategic partnership with Datacom, one of Australasia’s largest homegrown technology services and solutions providers. The reseller agreement will see Datacom offer Rimini Support™ for Oracle and SAP software to its public and private sector customers across Australia and New Zealand.


This collaboration brings together Rimini Street's third-party software support, trusted by thousands of leading organisations including Fortune Global 100, Fortune 500, midmarket, public sector and government agencies, with Datacom’s extensive market presence and implementation expertise. As part of its core platforms portfolio, Datacom will offer level 4 support services, security and compliance solutions, powered by Rimini Street, to its clients on perpetually licensed versions of Oracle and SAP software, without needing to upgrade or give up their licenses.


The partnership enables Datacom to offer a compelling value proposition: clients benefit from expert support services, significant savings on their enterprise software support of up to 90% of total costs and the ability to redirect IT budget and talent towards strategic initiatives such as digital transformation, cloud migration and AI-driven projects for greater competitive advantage and growth.


“This is a first-of-its-kind partnership for Rimini Street in this region, and we are excited to join forces with a technology leader like Datacom at a pivotal moment, when economic pressures and the urgency to accelerate AI adoption intersect,” said Shirley Riddick, GVP and regional GM, ANZ, Rimini Street. “Rimini Street and Datacom together can help organisations maximise the full value of their current investments, reduce operating risk and leapfrog innovation by deploying Agentic AI in weeks, not months, on top of their existing systems.”


“We are excited to partner with Rimini Street to enhance our service offerings. This partnership allows Datacom to provide our clients across ANZ with a proven solution that helps to extend the life and value of their enterprise software investments so they can continue on their AI journeys. It aligns perfectly with our commitment to helping customers solve their biggest challenges and achieve their strategic goals," said Dave Payne, director, Core Platforms, Australia and New Zealand, Datacom.


To learn more about partnering with Rimini Street visit riministreet.com/partners/.


About Rimini Street, Inc.


Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a proven, trusted global provider of end-to-end, mission-critical enterprise software support, managed services and innovative Agentic AI ERP solutions, and is the leading third-party support provider for Oracle and SAP software. The Company has signed thousands of IT service contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organisations who have leveraged the Rimini Smart Path™ methodology to achieve better operational outcomes, billions of US dollars in savings and fund AI and other innovation.


To learn more, please visit www.riministreet.com, and connect with Rimini Street on X, Facebook, Instagram, and LinkedIn.


About Datacom


Built on strong values, Datacom has grown to be one of the region's leading locally owned technology businesses. We work across Australia and New Zealand to make a difference in people's lives by turning the imaginable into reality. Datacom supports customers through a broad range of services and solutions that span technology, operations, digital services and products, all underpinned by robust industry experience and insight. With nearly 6,000 people working across Australia, New Zealand and Asia, Datacom is truly world-class in capability and proudly local at heart. For more information, visit www.datacom.com.


Forward-Looking Statements


Certain statements included in this communication are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “anticipate,” “assume,” “believe,” “budget,” “continue,” “could,” “currently,” “estimate,” “expect,” “forecast,” “future,” “intend,” “may,” “might,” “outlook,” “plan,” “possible,” “goal,” “potential,” “predict,” “project,” “reflect,” “results,” “seem,” “seek,” “should,” “will,” “would” and other similar words, phrases or expressions. These forward-looking statements include, but are not limited to, statements regarding our expectations of future events, future opportunities, global expansion and other growth initiatives and our investments in such initiatives. These statements are based on various assumptions and on the current expectations of management and are not predictions of actual performance, nor are these statements of historical facts. These statements are subject to a number of risks and uncertainties regarding Rimini Street’s business, and actual results may differ materially. These risks and uncertainties include, but are not limited to our ability to attract new clients or retain and/or sell additional products or services to existing clients; our ability to achieve and maintain an adequate rate of revenue growth; cost of revenue, including changes in costs associated with our efforts to grow and the results of any efforts to manage costs to align with current revenue expectations and the expansion of our offerings; the effects of increased intense competition in our industry and our ability to compete effectively; our ability to successfully educate the market regarding the advantages of our support and managed services for ERP software and to sell the products and services comprising our “Rimini Smart Path™” solutions portfolio, including but not limited to our Agentic AI ERP solutions; our intentions with respect to our pricing model and expectations of client savings relative to use of other providers; the evolution of the ERP software management and support landscape facing our clients and prospects; estimates of our total addressable market; the effects of seasonal trends on our results of operations, including the contract renewal cycles for vendor-supplied software support and managed services; the effects of the efforts of enterprise software vendors to sell upgrades or migrations to cloud-based versions of their enterprise software on our results of operations; our ability to scale our operations quickly enough to meet our clients’ changing needs or decrease our costs adequately in response to changing client demand; risks arising from incorporating artificial intelligence (“AI”) technologies into our products or services or any deficiencies associated with AI technologies used by us or by our third-party vendors and service providers; our ability to maintain, protect, and enhance our brand; the loss of one or more members of our management team and our ability to attract and retain additional qualified technical, sales and marketing personnel; our ability to expand our marketing and sales capabilities; our ability to avoid interruptions to, or degraded performance of, our services and the impact of any such interruptions or performance problems on our operations; our ability to defend against cybersecurity threats and to comply with data protection and privacy regulations; our expectations regarding new product offerings, innovation solutions, partnerships and alliance programs and our ability to develop and maintain strategic partnerships; our ability to expand internationally and the risks associated with global operations; our wind down of support services for Oracle’s PeopleSoft software products and the impact on future period revenue and costs incurred related to these efforts; the continuing impact of and our ability to comply with the terms of our July 2025 settlement agreement with Oracle; the impact of macro-economic trends, including inflation and changes in foreign exchange rates, as well as general financial, economic, regulatory and political conditions affecting the industry in which we operate and the industries in which our clients operate; our ability to generate significant capital through our operations or to raise additional capital necessary to fund and expand our operations and invest in new services and products; our business plan and our ability to effectively secure and manage our growth and associated investments; risks relating to retention rates, including our ability to accurately predict retention rates; our ability to protect our intellectual property; our ability to maintain an effective system of internal control over financial reporting; changes in laws or regulations, including tax laws or unfavorable outcomes of tax positions we take; tariff costs; our ability to realise benefits from our net operating losses; any negative impact of environmental, social and governance (“ESG”) matters on our reputation or business and the exposure of our business to additional costs or risks from our reporting on such matters; our credit facility’s ongoing debt service obligations and financial and operational covenants on our business and related interest rate risk; the sufficiency of our cash and cash equivalents to meet our liquidity requirements; the volatility of our stock price; the amount and timing of repurchases, if any, under our stock repurchase program and our ability to enhance stockholder value through such program; our ability to maintain our good standing with the United States and international governments and capture new contracts with public sector entities; the occurrence of catastrophic events that may disrupt our business or that of our current and prospective clients; future acquisitions of, or investments in, complementary companies, products, subscriptions or technologies; and those discussed under the heading “Risk Factors” in Rimini Street’s Quarterly Report on Form 10-Q filed on July 30, 2026, and as updated from time to time by Rimini Street’s future Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings by Rimini Street with the U.S. Securities and Exchange Commission. In addition, forward-looking statements provide Rimini Street’s expectations, plans or forecasts of future events and views as of the date of this communication. Rimini Street anticipates that subsequent events and developments will cause Rimini Street’s assessments to change. However, while Rimini Street may elect to update these forward-looking statements at some point in the future, Rimini Street specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Rimini Street’s assessments as of any date subsequent to the date of this communication.


© 2026 Rimini Street, Inc. All rights reserved. “Rimini Street” is a registered trademark of Rimini Street, Inc. in the United States and other countries, and Rimini Street, the Rimini Street logo, and combinations thereof, and other marks marked by TM are trademarks of Rimini Street, Inc. All other trademarks remain the property of their respective owners, and unless otherwise specified, Rimini Street claims no affiliation, endorsement, or association with any such trademark holder or other companies referenced herein.


 


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Contacts

Janet Ravin

VP, Corporate Marketing

Rimini Street, Inc.

+1 702 285-3532

pr@riministreet.com

Reach MENA تعلن عن تغيير اسم علامتها التجارية ليصبح TruReach، الشركة العالمية لحلول تنمية وتطوير الوجهات


 

في خطوة تعكس طموحاتها التطويرية، أعلنت Reach MENA، وكالة التسويق الرقمي الرائدة، عن تسمية جديدة لعلامتها التجارية لتصبح TruReach، لتتحوّل بذلك من شركة رائدة في إعلام السفر والتكنولوجيا انطلقت من منطقة الشرق الأوسط وشمال أفريقيا، إلى شركة عالمية متخصصة في حلول تنمية الوجهات وتطويرها.

يعبّر اسم TruReach عن طموح الشركة للانتقال نحو دور دولي أوسع وتنويع عروضها وخدماتها، في حين تبقى منطقة الشرق الأوسط وشمال إفريقيا ركيزة أساسية لأعمال الشركة وعلاقاتها مع العملاء واستراتيجيتها للنمو المستقبلي. ستقدم الشركة من خلال نموذجها التشغيلي المتكامل منظومة مترابطة من الخدمات، تشمل ذكاء الطلب على السفر، وتشخيص أداء الوجهات، والاستشارات الاستراتيجية، وتفعيل الحملات التسويقية عبر القنوات الإعلامية، وتحديد أثر هذه الحملات في تحقيق الوصول الفعلي للمسافرين إلى الوجهات.

عملياً، ستعمل TruReach بموجب منهجية متكاملة تبدأ بتحديد فرص الطلب على السفر، وبناء نماذج متقدمة للجمهور المستهدف، وتفعيل الحملات الإعلامية من خلال محفظتها الحصرية من الشراكات المتخصصة في بيانات السفر والإعلام، وصولاً إلى قياس الزيارات الفعلية التي تنتج عن هذه الحملات والتأثير الاقتصادي الذي تتركه. يتيح هذا النموذج دعم وزارات وهيئات السياحة وشركات الطيران، والفنادق، وتجار التجزئة، والعلامات التجارية الفاخرة في تحديد مصادر الطلب الأكثر قيمة، ومعالجة العوائق التي تحول دون تحوّل الطلب إلى زيارات فعلية، ثم قياس الأثر الاقتصادي المتحقق.

وفي هذا السياق، قال ماهر غزال، الرئيس التنفيذي لشؤون النمو: "تشير تقديراتنا إلى أن أقل من واحد من كل عشرة أشخاص حول العالم قام برحلة دولية خلال العام الماضي. ومع ذلك، لا يزال قطاع السفر ينفق على حملات إعلامية تستهدف شرائح واسعة من الجماهير التي لا تعكس واقع السفر، ما يجعل الهدر الإعلامي أحد أبرز التحديات التي يواجهها القطاع اليوم. لمعالجة هذه المشكلة، تتولى TruPersonas، منظومة الذكاء المدعومة بالذكاء الاصطناعي والمتخصّصة في تحليل الجمهور، إعطاء الأولوية لتحديد المسافرين المحتملين الحاليين والسابقين والمستقبليين باستخدام مؤشرات متقدمة لقياس النوايا واحتمالات التحوّل إلى مسافرين فعليين. وتأتي منصة TruImpact لربط النشاط التسويقي بمسار متكامل يبدأ من الوعي والاهتمام، وشعبية الوجهة، ووصول الزوار، وصولاً إلى قياس المساهمة الاقتصادية لزيارتهم."

من جانبه، قال جون سبيرز، نائب الرئيس لشؤون استراتيجيات السياحة: "تكتسب الوجهات وسلوكيات المستهلكين مزيداً من التطور والتعقيد، فيما تتنافس جميع الوجهات على القاعدة المحدودة من المسافرين. وفي الوقت نفسه، أصبحت مستويات الطلب أكثر تقلباً، متأثرة بمجموعة واسعة من المتغيرات، تشمل ثقة المستهلك، وشبكات الربط، وسياسات التأشيرات، والظروف الاقتصادية، فضلًا عن التطورات الجيوسياسية. لمعالجة هذه التعقيدات، تتولى TruReach Advisory مساعدة الوجهات على فهم مصادر الطلب المحتملة، وفهم كيفية التأثير على المسافرين في مراحل اتخاذ القرار، واستكشاف كيفية مواءمة الأنشطة قصيرة الأجل مع الخطط طويلة الأمد."

أما إياد عبد الخالق، المستشار التنفيذي، فقال: "لا يُمكن تحقيق النمو السياحي استناداً إلى قرارات إعلامية أو تسويقية فردية ومعزولة، فالتحدي يتطلب استراتيجية متكاملة تمتد عبر مختلف الأسواق، من الإمارات العربية المتحدة والمملكة العربية السعودية إلى إيطاليا، ألمانيا، والمملكة المتحدة. يساهم الربط بين مؤشرات الطلب، وفهم سياقات السوق، والاستفادة من ذكاء الجمهور، وتنفيذ خطط التفعيل الإعلامي، وقياس الأداء بدقة، يوفر لقادة الوجهات إطاراً واضحاً وصلباً لاتخاذ قرارات استثمارية سليمة والتكيف بمرونة مع متطلبات السوق المتغيّرة. لهذا، قررنا أن نوسّع نطاق خدماتنا لتزويد قادة السياحة بحل متكامل على مستوى العالم من خلال تأسيس حضور لنا في كلّ من لندن وميلانو."

ستكون الصين مركزاً حيوياً لنمو TruReach المستقبلي. وقد انضمت آيريس غوان إلى فريق العمل، لتشغل منصب المدير الإداري لشركة TruReach China حيث ستضطلع بمسؤولية قيادة تطوير المنتجات وتعزيز الشراكات عبر منظومة السفر والإعلام في الصين. تتمتع غوان بمسيرة مهنية حافلة تزخر بأكثر من 20 عاماً من الخبرة اكتسبتها من خلال عملها لدى شركات مثل "بابليسيس" (Publicis) و"أومنيكوم" (Omnicom) وWPP.

منذ تأسيسها في عام 2010، ركّزت Reach MENA أنشطتها على استهداف شرائح متخصصة وعالية القيمة من الجماهير، قبل أن تتطور لتصبح رائدة في مجال السفر والسياحة تربط بين الانفاق الاستثمار الإعلامي بأعداد الزوار. واليوم، تدعم الشركة أكثر من 100 عميل وشريك سفر وقد تولت تنفيذ أكثر من 2،000 حملة تسويق سنوياً. كما أسهمت جهودها في استقطاب ثلاثة ملايين زائر موثّق، وتحقيق عائدات اقتصادية تُقدّر بنحو 6 مليارات دولار أمريكي. ويأتي التغيير في هوية علامتها التجارية في أعقاب إطلاق عملياتها في شنغهاي وميلانو خلال مؤتمر ومعرض التسويق الرقمي DMEXCO في عام 2025.

وفي معرض تعليقه على هذه الخطوة، قال مازن هالواي، الرئيس التنفيذي لشركة TruReach: "في بداية مسيرتها، ركزت Reach MENA على مساعدة العملاء على تحديد الجماهير المناسبة واستهدافها بكفاءة. واليوم، في حين يعدّ الوصول إلى الجماهير ضرورة أساسية، إلا أنه ليس وجه الاختلاف الحقيقي. يتعيّن على القادة في قطاع السياحة أن يستكشفوا مصادر الطلب المربح، ويفهموا العوامل والعوائق التي تمنع تحوّل الطلب إلى زيارات فعلية، فضلاً عن تحديد الاستثمارات التي تضمن استقطاب الزيارات الفعلية وتحقيق قيمة اقتصادية ملموسة. تجمع TruReach بين ذكاء الأعمال والخدمات الاستشارية وآليات التفعيل الرقمي وتتبع وصول الزوار ضمن نموذج عالمي واحد. كما نعمل نحو بلوغ هدف واضح يتمثّل في تمكين القرارات المبكرة، والاستثمارات الأذكى، وتحقيق نمو سياحي ملموس وقابل للقياس."

ستقدم TruReach هويتها الجديدة خلال فعاليات سوق السفر العربي 2026 في دورته الثالثة والثلاثين بـمركز دبي التجاري العالمي، الذي يمتد من 14 إلى 17 سبتمبر. هذا وتدير الرشكة عملياتها انطلاقاً من دبي وشنغهاي وميلانو، ولها مكتب تمثيلي في لندن.

يُرجى الضغط على هذا الرابط لقراءة البيان الصحفي كاملاً.

 

 



جهات الاتصال

مسؤول العلاقات العامة والتسويق

فان هوانغ

البريد الإلكتروني: Vans.Huang@trureach.com

 

 


Reach MENA rebrands as TruReach, a global Destination Growth Solutions company



 

Reach MENA has rebranded as TruReach, evolving from a MENA-founded travel-media and technology specialist into a global Destination Growth Solutions company.

The TruReach name reflects the company’s expanded international role and offering, while MENA remains central to its business, client relationships and future growth. Its integrated model combines travel-demand intelligence, destination diagnostics and strategic advisory, media activation and arrival attribution.

In practice, TruReach identifies demand opportunities, builds audience models, activates media through its portfolio of exclusive travel-data and media partnerships, and measures the arrivals and economic impact that follow. The model supports tourism ministries and boards, airlines, hotels, retailers and luxury brands in identifying valuable demand, addressing barriers to conversion and measuring resulting outcomes.

“Our estimates indicate that fewer than one in ten people worldwide travelled internationally last year. This makes media wastage a major industry issue, yet campaigns are still launched against audience segments that do not reflect travel reality. TruPersonas, our AI-powered audience-intelligence layer, prioritises current, historic and future potential travellers using stronger indicators of intent and conversion potential. TruImpact then connects marketing activity with awareness, consideration, destination favourability, visitor arrivals and economic contribution,” said Maher Ghazal, Chief Growth Officer.

“Destinations and consumers are increasingly sophisticated, while every destination is competing for the same finite pool of travellers. Demand is also more volatile, influenced by consumer confidence, connectivity, visa policy, economic conditions and geopolitical developments. TruReach Advisory helps destinations understand where demand may come from, how to influence travellers when decisions are made, and how to align short-term activity with long-term plans,” said John Speers, VP of Tourism Strategy.

“Tourism growth cannot be approached through isolated media or marketing decisions. The challenge applies across markets, from the UAE and Saudi Arabia to Italy, Germany and the UK. Connecting demand signals, market context, audience intelligence, activation and measurement gives destination leaders a clearer basis for investment and adaptation. We are taking this offering internationally through our presence in London and Milan,” said Eyad Abdul Khalek, Executive Advisor.

China will be central to TruReach’s growth. Iris Guan has joined as Managing Director of TruReach China to lead product development and strengthen partnerships across China’s travel and media ecosystem, bringing more than 20 years of experience at Publicis, Omnicom and WPP.

Founded in 2010, Reach MENA initially specialised in reaching niche, high-value audiences before developing into a travel and tourism specialist connecting media investment with visitor arrivals. Today, it supports more than 100 travel clients and partners and delivers over 2,000 campaigns annually. Its work has delivered three million verified visitor arrivals and US$6 billion in measured economic impact. The rebrand follows the launch of its Shanghai and Milan operations at DMEXCO in 2025.

“When Reach MENA started, we helped clients identify and target the right audiences. Today, reach is the entry point, not the differentiator. Tourism leaders need to understand where valuable demand is emerging, what prevents it from converting and which investments generate real visitation and economic value. TruReach brings intelligence, advisory, activation and arrival attribution into one global model. Our goal is clear: earlier decisions, sharper investment and measurable tourism growth,” said Mazen Hallaway, CEO of TruReach.

TruReach is presenting its new positioning during Arabian Travel Market 2026 at Dubai World Trade Centre from September 14–17. It operates from Dubai, Shanghai and Milan, with a representative office in London.

Read the full press release here.



Contacts

PR and Marketing Lead

Van Huang

Email: Vans.Huang@trureach.com


شركة Kinaxis تُعزّز رؤيتها للتنسيق التشغيلي بالاعتماد على الذكاء الاصطناعي الوكيلي في مؤتمر Kinexions EMEA 2026


 

تتصدّر علامات تجارية عالمية، من بينها Bosch وCastrol وCoca-Cola Al Ahlia Beverages وMoët Hennessy، المشهد في برشلونة، بينما ترسم Kinaxis ملامح المرحلة المقبلة من سلاسل التوريد


 


(BUSINESS WIRE)-- ستجمع شركة Kinaxis® Inc.‎ (بورصة تورنتو: KXS)، الرائدة عالميًا في تخطيط سلاسل التوريد وتنسيقها بالاعتماد على الذكاء الاصطناعي، نخبةً من أبرز قادة سلاسل التوريد وأكثرهم ابتكارًا من حول العالم في مؤتمر Kinexions EMEA 2026، المقرر عقده في الفترة من 26 إلى 28 أكتوبر. واستنادًا إلى رؤية التنسيق التشغيلي التي طرحتها Kinaxis في وقت سابق من هذا العام، يقدّم المؤتمر نظرةً متعمقة على كيفية استفادة المؤسسات الرائدة من ابتكارات الذكاء الاصطناعي وقدرات الذكاء الاصطناعي الوكيلي لمساعدة قادة سلاسل التوريد على اتخاذ قرارات أفضل، وتنسيق الإجراءات على مستوى مختلف قطاعات الأعمال، وتحقيق نتائج قابلة للقياس.


من إمكانات الذكاء الاصطناعي إلى التأثير التشغيلي


مع استمرار المؤسسات في ضخ استثمارات كبيرة في الذكاء الاصطناعي، تواجه العديد منها صعوبة في تحويل الذكاء إلى إجراءات عملية؛ إذ لا يعتبر سوى 12% من قادة سلاسل التوريد أنفسهم قادة في مجال الذكاء الاصطناعي، رغم التفعيل الواسع النطاق لقدرات الذكاء الاصطناعي. سيفتتح الرئيس التنفيذي لشركة Kinaxis، السيد Razat Gaurav، ونائب الرئيس التنفيذي لمنطقة أوروبا والشرق الأوسط وأفريقيا، Fabienne Cêtre، الجلسة الرئيسية باستعراض القوى السوقية التي تعيد تشكيل سلاسل التوريد العالمية، وكيف يساعد التنسيق التشغيلي المؤسسات على سد هذه الفجوة عن طريق الربط بين الأفراد والعمليات والبيانات والذكاء الاصطناعي على مستوى المؤسسة. سيتم بث هذه الجلسة الترحيبية مباشرةً على مستوى العالم.


سيقدّم برنامج الجلسة الرئيسية نظرةً على التقنيات التي تعيد تشكيل سلاسل التوريد، وكيف يتطور الذكاء الاصطناعي من أداة لدعم اتخاذ القرارات إلى شريك فاعل في العمليات التشغيلية.


سيستعرض Andrew Bell، الرئيس التنفيذي لقسم شؤون المنتجات، الخطط المستقبلية لشركة Kinaxis، بما في ذلك التطور المستمر لمنصة Maestro، إلى جانب إلقاء نظرة أكثر تعمقًا على كيفية مساعدة الابتكارات في مجال التنسيق المدعوم بالذكاء الاصطناعي لفرق سلاسل التوريد على الاستجابة بشكل أسرع ومواءمة القرارات بين مختلف الوظائف.

سيستكمل Manik Sharma، رئيس قسم حلول الذكاء الاصطناعي الوكيلي، هذا الطرح بإلقاء نظرة أكثر تعمقًا على كيفية عمل فرق الهندسة الميدانية المتقدمة (FDE) جنبًا إلى جنب مع المؤسسات لنقل الذكاء الاصطناعي الوكيلي إلى بيئات العمل المؤسسية الفعلية وتسريع وتيرة تحقيق قيمة قابلة للقياس.

صرح Razat Gaurav، الرئيس التنفيذي لشركة Kinaxis، قائلاً: "تعمل سلاسل التوريد في بيئة شهدت تغيرًا جوهريًا في سرعة عملية اتخاذ القرارات وتعقيدها". "يفتح الذكاء الاصطناعي آفاقًا جديدة تمامًا لسلاسل التوريد، لكن التكنولوجيا وحدها لا تحقق قيمة حقيقية للأعمال. ففي Kinexions North America، طرحنا رؤيتنا للتنسيق التشغيلي بهدف الانتقال من مرحلة القرارات إلى مرحلة النتائج بصورة أكثر ترابطًا. ومنذ ذلك الحين، نعمل على تحويل هذه الرؤية إلى قدرات فعلية لعملائنا وشركائنا على مستوى العالم. أما في برشلونة، فسنوضح للحاضرين كيف تتحول هذه الرؤية إلى حقيقة واقعة، وما الذي يعنيه ذلك لمستقبل سلاسل التوريد."


الكلمة الرئيسية: الأداء البشري في عالم مدعوم بالذكاء الاصطناعي


يصعد إلى المنصة متحدثًا رئيسيًا الدكتور James Hewitt، عالم الأداء البشري والمؤلف والخبير في الأداء تحت الضغط. واستنادًا إلى أبحاث امتدت من سباقات Formula 1 إلى مؤسسات مدرجة على قائمة Fortune 500، سيستكشف Hewitt سبب تزايد أهمية الحكم البشري والثقة مع اكتساب الذكاء الاصطناعي قدرًا أكبر من الاستقلالية، وسيستمر هذا التوازن بين الحكم البشري والتكنولوجيا الذكية طوال فعاليات المؤتمر، بينما تستكشف Kinaxis تداعيات عالم يتزايد فيه الاعتماد على الذكاء الاصطناعي الوكيلي على مستقبل قطاع سلاسل التوريد وقادته.


ثلاثة أيام من الرؤى والابتكار والتواصل


سيستمع الحاضرون مباشرةً إلى قادة عالميين من Bosch وCastrol وCoca-Cola Al Ahlia Beverages وMoët Hennessy وغيرهم للوقوف على كيفية تعاملهم مع سلاسل التوريد العالمية المعقدة، وتقلبات الأسواق، ومتطلبات الأعمال المتغيرة. وسيقدّم مؤتمر Kinexions EMEA عروضًا مخصصة للمنتجات، وجلسات يقودها خبراء، وبرامج تدريبية عملية مكثفة، للانتقال بالحوار من مرحلة المفهوم إلى مرحلة التجربة، وإتاحة الفرصة للحاضرين لاستكشاف التقنيات والمناهج الكامنة وراء رؤية Kinaxis للتنسيق التشغيلي. كما سيوفّر البرنامج فرصًا للتواصل مع الشركاء والنظراء، إلى جانب فعالية إفطار Women in Supply Chain، وهي منتدى مخصص للقيادة والاحتفاء بالنساء اللواتي يسهمن في دفع عجلة تطور الصناعة.


يُقام مؤتمر Kinexions EMEA 2026 في الفترة من 26 إلى 28 أكتوبر في فندق Grand Hyatt Barcelona.


يمكن الاطلاع على جدول الأعمال هنا

التسجيل مفتوح هنا


نبذة عن Kinaxis


تُعدّ Kinaxis شركة رائدة في مجال تخطيط سلاسل التوريد الحديثة وتنسيقها، إذ تدعم سلاسل التوريد العالمية المعقدة وتساعد الأشخاص القائمين على إدارتها. إضافةً إلى ذلك، تجمع منصة تنسيق سلاسل التوريد المدعومة بالذكاء الاصطناعي الفاعلة، Maestro‎، بين التقنيات والأساليب الخاصة التي توفر عنصر الشفافية الكاملة والمرونة عبر سلسلة التوريد بأكملها، بدايةً من التخطيط الإستراتيجي المتعدد الأعوام إلى المرحلة الأخيرة من عملية التوزيع. هذا، وتحظى برامجنا بثقة علامات تجارية عالمية شهيرة، إذ إنها توفر عاملي السرعة والقدرة على التنبؤ اللازمين للتعامل مع التقلبات والاضطرابات التي نشهدها اليوم. لمزيد من الأخبار والمعلومات، الرجاء زيارة kinaxis.com أو متابعتنا على LinkedIn.


المصدر: Kinaxis Inc.‎


إن نص اللغة الأصلية لهذا البيان هو النسخة الرسمية المعتمدة. أما الترجمة فقد قدمت للمساعدة فقط، ويجب الرجوع لنص اللغة الأصلية الذي يمثل النسخة الوحيدة ذات التأثير القانوني.



الرابط الثابت

https://www.aetoswire.com/ar/news/54604109


جهات الاتصال

قسم العلاقات الإعلامية

Erin Boyle | Kinaxis

 eboyle@kinaxis.com

‎+1 519-574-4065


قسم علاقات المستثمرين

Victoria Hyde-Dunn | Kinaxis

 vhyde-dunn@kinaxis.com


شركة Gradiant تفوز بعقود مياه جديدة مع مصانع أمريكية كبرى لأشباه الموصلات في ولاية نيويورك وفيرجينيا وأيداهو ويوتا


تُسجّل عقود جديدة بقيمة 300 مليون دولار أمريكي في مجالات المياه فائقة النقاء ومعالجة مياه الصرف الصحي والتصريف السائل الصفري، ما يعكس استمرار الزخم التجاري في قطاع الرقائق ضمن اقتصاد الذكاء الاصطناعي


(BUSINESS WIRE)-- أعلنت اليوم شركة Gradiant، مزود حلول المياه الداعم لاقتصاد الذكاء الاصطناعي، عن إبرام عقود جديدة بقيمة 300 مليون دولار أمريكي مع عملاء من قطاع تصنيع أشباه الموصلات منذ بداية عام 2026، ما يعكس زخمًا تجاريًا قويًا في قطاع أصبح فيه أمن المياه عاملاً أساسيًا لدعم التوسع وتسريع وتيرته.


ومن بين هذه العقود، أبرمت Gradiant عقودًا جديدة مع عدد من الشركات العالمية الرائدة في مجال تصنيع أشباه الموصلات، وذلك في خمسة مصانع في ولاية نيويورك وفيرجينيا وأيداهو ويوتا. وتشمل المشروعات أنظمة المياه فائقة النقاء (UPW)، ومعالجة مياه الصرف الصحي بمعدلات استرداد مرتفعة، واستعادة المياه محليًا من أجهزة غسل الغازات، وأنظمة التصريف السائل الصفري (ZLD)، وقد صُممت للحد من الطلب على المياه العذبة، وزيادة معدل إعادة استخدام المياه، وتعظيم الإنتاج في البيئات التي تزداد فيها قيود توافر المياه.


بدلاً من تقديم خدمات عند نقطة واحدة فقط من دورة المياه، ستوفر Gradiant مجموعتها الكاملة من حلول أشباه الموصلات في هذه المواقع، بدءًا من إنتاج المياه فائقة النقاء، مرورًا بمعالجة مياه الصرف الصحي بمعدلات استرداد مرتفعة واستعادة المياه من أجهزة غسل الغازات، وصولاً إلى معالجة التدفقات المعقدة، مثل مياه الصرف المحتوية على حمض الهيدروفلوريك، وأنظمة التصريف السائل الصفري. وتشمل العديد من هذه العقود تجديدًا لعقود قائمة مع عملاء حاليين، بما في ذلك المرحلة الثانية من منشأة لمعالجة مياه الصرف الصحي بمعدلات استرداد مرتفعة في أحد أكبر مصانع أشباه الموصلات في العالم، وتصميمًا لنظام استعادة المياه من أجهزة غسل الغازات سبق إثبات فعاليته لدى العميل نفسه في سنغافورة وتايوان والولايات المتحدة، إذ يستعيد أكثر من 80% من حجم المياه الداخلة للمعالجة.


صرح Prakash Govindan، الرئيس التنفيذي لشركة Gradiant، قائلاً: "أصبحت المياه أحد أبرز القيود التي تحدد مدى سرعة العالم في بناء الرقائق التي تشغّل مراكز بيانات الذكاء الاصطناعي، بما في ذلك الذاكرة عالية النطاق الترددي". "لهذا السبب، يواصل كبار مصنّعي أشباه الموصلات اختيار Gradiant؛ إذ نتولى إدارة دورة المياه بالكامل، بدءًا من المياه فائقة النقاء ووصولاً إلى أكثر تدفقات مياه الصرف الصحي تعقيدًا، بوصفنا شريكًا واحدًا مسؤولاً عن كل مراحلها. وعليه، لن تكون المياه سببًا في تخلّف أي مصنع عن الركب."


صرح Nish Vora، المدير الإداري لمنطقة الأمريكتين في Gradiant، قائلاً: "إنَّ هذه العقود الجديدة هي بالضبط نوع الزخم الذي نحتاج إليه لتحقيق هدفنا المتمثل في الوصول إلى إجمالي طلبات بقيمة مليار دولار أمريكي في الولايات المتحدة العام المقبل". "يعزز كل عقد من هذه العقود مكانة Gradiant بوصفها مزود حلول المياه لقطاع أشباه الموصلات، بما يزيل المياه كأحد القيود التي تواجه الشركات التي تصنّع الرقائق التي يقوم عليها اقتصاد الذكاء الاصطناعي."


بدءًا من إنتاج المياه فائقة النقاء ومعالجة مياه الصرف الصحي المتقدمة، وصولاً إلى إعادة استخدام المياه بمعدلات استرداد مرتفعة وأنظمة التصريف السائل الصفري (ZLD)، صُممت حلول Gradiant لقطاع أشباه الموصلات لمساعدة المصنّعين على زيادة الطاقة الإنتاجية مع الحد من استهلاك المياه والأثر البيئي. ومع استمرار تسارع الاستثمارات في البنية التحتية للذكاء الاصطناعي، أصبحت إدارة المياه عاملاً أساسيًا في تحديد مدى سرعة توسّع الجيل القادم من مصانع أشباه الموصلات.


 نبذة عن Gradiant


 تُعدّ Gradiant مزود حلول المياه الداعم لاقتصاد الذكاء الاصطناعي، إذ ينصب تركيز Gradiant، التي تأسست في MIT وتتخذ من بوسطن مقرًا رئيسيًا لها، على بناء البنية التحتية للمياه ومياه الصرف الصحي التي تدعم توسّع الذكاء الاصطناعي، بدءًا من الرقائق ومراكز البيانات وصولاً إلى الطاقة والصناعات التي تعتمد عليها، ومع تزايد الطلب على الذكاء الاصطناعي، أصبحت المياه موردًا أساسيًا يحدد حدود التوسع الممكن. إضافة إلى ذلك، تعمل تقنيات Gradiant على تقليل كميات المياه التي تسحبها الصناعة، واستعادة المياه المهددة بالهدر، وإعادة المياه النظيفة إلى الطبيعة، وذلك تحت مظلة أكثر من 3,000 محطة معالجة أنشأتها الشركة في 92 دولة. تعرَّف على المزيد على gradiant.com.


إن نص اللغة الأصلية لهذا البيان هو النسخة الرسمية المعتمدة. أما الترجمة فقد قدمت للمساعدة فقط، ويجب الرجوع لنص اللغة الأصلية الذي يمثل النسخة الوحيدة ذات التأثير القانوني.


 


صور / وسائط متعددة متوفرة على : https://www.businesswire.com/news/home/20260915041166/en



الرابط الثابت

https://aetoswire.com/ar/news/54604164


جهات الاتصال

 جهة الاتصال بالشركة

 Felix Wang

 رئيس قسم التسويق العالمي في Gradiant

 fwang@gradiant.com  

Kinaxis Advances Operational Orchestration Vision with Agentic AI at Kinexions EMEA 2026


 

Global brands including Bosch, Castrol, Coca-Cola Al Ahlia Beverages, and Moët Hennessy take the stage in Barcelona as Kinaxis sets the direction for the next era of supply chain


 


(BUSINESS WIRE)--Kinaxis® Inc. (TSX:KXS), a global leader in AI-powered supply chain planning and orchestration, will bring together some of the world’s most innovative supply chain leaders at Kinexions EMEA 2026 from October 26-28. Building on the operational orchestration vision Kinaxis introduced earlier this year, the conference offers an inside look at how leading organizations are harnessing AI innovation and agentic capabilities to help supply chain leaders make better decisions, coordinate action across the business and drive measurable outcomes.


From AI Potential to Operational Impact


As organizations continue to invest heavily in AI, many struggle to translate intelligence into action - just 12% of supply chain leaders consider themselves AI leaders, despite widespread deployment of AI capabilities. Kinaxis CEO Razat Gaurav and Executive Vice President, EMEA, Fabienne Cêtre, will open the mainstage with an exploration of the market forces reshaping global supply chains and how operational orchestration is helping organizations bridge that gap by connecting people, processes, data, and AI across the enterprise. This welcome session will be livestreamed globally.


The mainstage program will offer a look at the technologies reshaping supply chain and how AI is evolving from a decision-support tool into an operational partner.


Andrew Bell, Chief Product Officer, will showcase what’s ahead for Kinaxis, including the continued evolution of Maestro and a closer look at how innovations in AI-powered orchestration will help supply chain teams respond faster and align decisions across functions.

Manik Sharma, Chief of Agentic Solutions, will build on this with a deeper look at how forward deployed engineering (FDE) teams are working alongside organizations to move agentic AI into real enterprise environments and accelerate measurable value.

“Supply chains are operating in an environment where the speed and complexity of decision-making have fundamentally changed,” said Razat Gaurav, CEO of Kinaxis. “AI is creating an entirely new frontier for supply chain, but technology alone doesn’t create business value. At Kinexions North America, we introduced our vision for operational orchestration to move from decisions to outcomes in a more connected way. Since then, we’ve been turning that vision into real capabilities for our customers and partners globally. In Barcelona, we’ll show attendees how it’s becoming a reality and what it means for the future of supply chain.”


Keynote: Human Performance in an AI-Powered World


Taking the stage as the featured keynote speaker is Dr. James Hewitt, human performance scientist, author, and expert on performance under pressure. Drawing on research spanning Formula 1 to Fortune 500 organizations, Hewitt will explore why human judgment and trust matter more as AI takes on greater autonomy. That balance between human judgment and intelligent technology will carry throughout the event as Kinaxis explores what an increasingly agentic world means for the future of the supply chain industry and its leaders.


Three Days of Insight, Innovation and Community


Attendees will hear directly from global leaders at Bosch, Castrol, Coca-Cola Al Ahlia Beverages, Moët Hennessy and more about how they are navigating complex global supply chains, volatility and changing business demands. Kinexions EMEA will offer dedicated product showcases, expert-led sessions and hands-on bootcamps to move the conversation from concept to experience, giving attendees the opportunity to explore the technologies and approaches behind Kinaxis' vision for operational orchestration. The program will also offer opportunities to connect with partners and peers, along with the Women in Supply Chain Breakfast, a dedicated forum for leadership and celebrating the women helping to move the industry forward.


Kinexions EMEA 2026 takes place October 26–28 at the Grand Hyatt Barcelona.


View the agenda HERE

Registration is open HERE


About Kinaxis


Kinaxis is a leader in modern supply chain planning and orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI-infused supply chain orchestration platform, Maestro, combines proprietary technologies and techniques that provide full transparency and agility across the entire supply chain — from multi-year strategic planning to last-mile delivery. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. For more news and information, please visit kinaxis.com or follow us on LinkedIn.


Source: Kinaxis Inc.


 


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Contacts

Media Relations

Erin Boyle | Kinaxis

eboyle@kinaxis.com

+1 519-574-4065


Investor Relations

Victoria Hyde-Dunn | Kinaxis

vhyde-dunn@kinaxis.com


 

Gradiant Wins New Water Contracts for Major US Semiconductor Fabs in New York, Virginia, Idaho, and Utah

  


$300 million in new ultrapure water, wastewater, and zero liquid discharge contracts mark continued commercial momentum in the chips layer of the AI economy


(BUSINESS WIRE) -- Gradiant, the water layer of the AI economy, today announced $300 million in new contracts from semiconductor manufacturing customers since the start of 2026, reflecting strong commercial momentum in a sector where water security is becoming a critical enabler of scale and speed.


Among the wins, Gradiant secured new contracts with several leading global semiconductor manufacturers across five fabrication sites in New York, Virginia, Idaho, and Utah. The projects include ultrapure water (UPW), high-recovery wastewater treatment, local scrubber reclaim, and zero liquid discharge (ZLD) systems designed to reduce freshwater demand, increase water reuse, and maximize production in increasingly water-constrained environments.


Rather than serving a single point in the water cycle, Gradiant will deliver its full semiconductor portfolio across these sites — from ultrapure water production to high-recovery wastewater treatment, scrubber reclaim, treatment of complex streams such as hydrofluoric-acid wastewater, and zero liquid discharge. Several of the awards are repeat contracts from existing customers, including the second phase of a high-recovery wastewater facility at one of the world’s largest semiconductor fabs and a scrubber reclaim design, already proven for the same customer in Singapore, Taiwan, and the U.S., that recovers more than 80 percent of feed volume.


"Water has become one of the defining constraints on how quickly the world can build the chips powering AI data centers, including high-bandwidth memory," said Prakash Govindan, CEO of Gradiant. "That's why leading semiconductor manufacturers keep choosing Gradiant: we own the full water cycle, from ultrapure water to the most complex wastewater streams, as one accountable partner. Water will not be the reason a fab falls behind."


"These wins are exactly the kind of momentum we need to reach our target of a $1 billion U.S. order book next year," said Nish Vora, Managing Director, Americas at Gradiant. "Each of these contracts reinforces Gradiant's position as the water layer for semiconductors, eliminating water as a constraint for the companies building the chips the AI economy runs on."


From ultrapure water and advanced wastewater treatment to high-recovery water reuse and ZLD systems, Gradiant's semiconductor solutions are designed to help manufacturers increase capacity while reducing water consumption and environmental impact. As investment in AI infrastructure continues to accelerate, water management is becoming a critical enabler of how fast the next generation of semiconductor fabs can scale.


About Gradiant


Gradiant is the Water Layer of the AI Economy. Founded at MIT and headquartered in Boston, Gradiant builds the water and wastewater infrastructure behind AI's build-out, from chips and data centers to the energy and industries that depend on them. As AI demand accelerates, water is becoming the resource that determines what can be built. Gradiant's technologies reduce what industry withdraws, reclaim what it would waste, and renew clean water to nature, with more than 3,000 treatment plants built across 92 countries. Learn more at gradiant.com.


 


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Contacts

Corporate Contact

Felix Wang

Gradiant, Global Head of Marketing

fwang@gradiant.com

Diligent Unveils New Agentic Capabilities in Diligent One to Power the Future of Governance, Risk and Compliance

  


New capabilities help organizations move from fragmented information to confident action while keeping people in control


(BUSINESS WIRE)--Diligent, the AI leader in governance, risk and compliance (GRC) solutions, today announced a major enhancement to Diligent One, its native AI platform, at Gartner’s Enterprise Risk, Audit and Compliance Conference (ERAC).


This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260915941016/en/


“For many organizations, GRC work is slowed by fragmented systems, manual coordination and time-consuming reporting processes,” said Brian Stafford, President and CEO of Diligent. “Our latest agentic capabilities help teams cut through that complexity by connecting context, surfacing what matters and driving faster execution — while keeping governance and professional judgement at the center."


An orchestration agent that coordinates work and approvals


The orchestration agent in Diligent One gives GRC professionals a natural-language interface to coordinate audit and risk work. Instead of simply answering questions, it enables users to describe what they need, and routes work to the right specialized agents to execute workflows. Agents are built on Diligent One’s connected GRC data, giving them the domain knowledge to execute workflows across the audit and risk lifecycle, automating the work that slows practitioners down without replacing human judgement.


Through Diligent One, specialized agents:


Help risk teams move from periodic assessments to continuous management by working directly in Diligent Enterprise Risk Management. The agent monitors risk data, cleans records, coordinates assessments, follows up on overdue actions, escalates issues and surfaces emerging risks.

Help internal audit teams plan and execute audits faster by turning manual preparation into conversational workflows in Diligent Audit. The agent identifies relevant risks, maps them to audit objectives, links existing controls and supports evidence collection, testing and findings development.

In addition, AI reporting turns live risk and controls data into board-ready reports and insights on demand. Using conversational prompts or templates, teams can quickly surface key findings and generate polished, secure, source-cited reports in minutes instead of days — eliminating hours spent manually pulling together data, insights and presentations.


“Risk and audit teams are being asked to look beyond what happened yesterday and give the business the insights it needs to make better decisions today and tomorrow,” said Scott Bridgen, General Manager, Risk & Audit at Diligent. “That means moving from static, point-in-time reporting to always-on monitoring that can identify changes as they happen and trigger action in real time, with the right level of oversight, approval and accountability.”


AI that reasons like a GRC expert


At the foundation of Diligent One is the GRC brain, a connected intelligence layer that links regulations, obligations, policies, controls, risks, evidence and actions. By connecting this information, the GRC brain gives agents the domain knowledge to work like an experienced GRC practitioner, equipped with deep context of how information connects across the business.


This connected intelligence gives Diligent One’s agents the ability to reason across relationships to deliver sharper insights and clearly explain the rationale behind the recommendations. The result is practical, actionable intelligence that helps GRC teams prioritize work, surface potential gaps and respond more efficiently to emerging risks. The GRC brain will become available in select Diligent solutions in October.


Diligent is showcasing its latest agentic capabilities at Gartner ERAC in Dallas on September 15-16, Booth 201.


Learn more about Diligent’s AI capabilities at www.diligent.com/platform/diligent-ai


About Diligent


Diligent is the AI leader in governance, risk and compliance (GRC) solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. Learn more at diligent.com. Follow Diligent on LinkedIn and Facebook.


 


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Contacts

 

Media

Michele Steinmetz

Senior Director, Marketing Communications, Diligent

+1-215-817-5610

msteinmetz@diligent.com


 

Visa, Circle and Haun Ventures Back Velocity in Series A Extension, Bringing Total Series A Funding to $48 million


 LONDON - 

(BUSINESS WIRE)--Velocity, the stablecoin payments and treasury platform, today announced a $10 million extension to its Series A, with investment from Visa Ventures, Circle Ventures, Ripple, Haun Ventures, Translink Capital and Mirana Ventures. The extension follows Velocity’s $38 million Series A announced last month and will support the company’s work to bring stablecoin infrastructure to issuers, acquirers, payment providers, financial institutions and merchants worldwide.


“We are excited to welcome several new investors to Velocity, including Visa through Visa Ventures,” said Eric Queathem, founder and CEO of Velocity. “From day one, we have focused on improving how money moves through the payments ecosystem. These investors operate at the center of that ecosystem and will provide invaluable insight as we use stablecoins to transform the experience.”


Velocity is building infrastructure that enables institutions and businesses to use stablecoins for settlement, liquidity and treasury operations without replacing their existing systems. The platform is designed to make the movement of money behind payments more continuous, reduce reliance on prefunding and extend settlement beyond traditional banking hours.


“Stablecoins are playing an increasingly important role in reshaping how value moves across the Visa ecosystem, and companies like Velocity are helping accelerate adoption and unlock new opportunities for our customers and partners,” said Rubail Birwadker, Global Head of Growth Products and Strategic Partnerships at Visa. “We’re excited to invest in Eric and the Velocity team as they build the infrastructure needed to bring stablecoin-powered money movement to every business.”


The participation of Circle Ventures and Ripple brings Velocity together with two major companies advancing regulated stablecoins and their use in payments, liquidity and institutional finance. Translink Capital's investment adds a strategic bridge to Velocity's network of corporate and institutional partners across Asia. Their investment reflects a shared view that the next phase of stablecoin adoption will depend not only on the assets and blockchains themselves, but also on the infrastructure connecting them with the banking, treasury and settlement systems institutions already use.


Haun Ventures brings a long-term perspective shaped by investments across multiple generations of stablecoin and financial infrastructure companies. Its investment in Velocity reflects its conviction that stablecoins will become increasingly embedded in the systems underpinning payments, banking and treasury.


“Haun Ventures had early conviction in stablecoin infrastructure, with investments in both Bridge and BVNK. Velocity represents the next evolution of that thesis,” said Chris Ahn, Partner at Haun Ventures. “Stablecoins are moving beyond faster transactions to become a foundational layer for global finance. Velocity is building the technology that enables major institutions to embed them directly into their payment and treasury operations.”


With total Series A funding of $48 million, Velocity will continue to expand its platform and deepen its work across the global payments and treasury ecosystem. The company aims to make stablecoins a seamless part of how institutions move and manage money; connecting issuers, acquirers, merchants and financial institutions through infrastructure designed for continuous global settlement.


About Velocity


Velocity is the first stablecoin payments and treasury platform purpose-built for global CFOs and Treasurers. By combining regulated stablecoins with traditional financial infrastructure, the platform enables companies to move funds in real time, manage liquidity more efficiently, and simplify global settlement. Velocity helps finance teams reduce FX and liquidity friction, unlock trapped capital, and gain greater visibility into global cash flows.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20260915301952/en/



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Contacts

press@velocity.xyz

Tuesday, September 15, 2026

U.S. FDA Accepts New Drug Application Under Priority Review for Takeda’s Zasocitinib in Moderate-to-Severe Plaque Psoriasis, with Potential to Redefine Oral Treatment Expectations

OSAKA, Japan & CAMBRIDGE, Mass. - Monday, 14. September 2026

  • Acceptance is based on pivotal Phase 3 data demonstrating rapid, durable and consistent skin clearance, including in high-impact sites, in a convenient once-daily pill
  • Results from nearly 3,000 patients support potential for next-generation TYK2 inhibitor to redefine oral treatment expectations in psoriasis
  • The Prescription Drug User Fee Act (PDUFA) target action date is in the first quarter of calendar year 2027

 

(BUSINESS WIRE) -- Takeda (TSE:4502/NYSE:TAK) announced that the U.S. Food and Drug Administration (FDA) accepted its New Drug Application (NDA) under Priority Review for zasocitinib (TAK-279) for the treatment of adults with moderate-to-severe plaque psoriasis. Zasocitinib is an investigational, next-generation, highly selective and potent oral tyrosine kinase 2 (TYK2) inhibitor, which demonstrated rapid, durable and consistent skin clearance in Phase 3 plaque psoriasis studies.1-3

Addressing unmet needs in psoriasis treatment
“Despite progress in psoriasis care, there remains a need for highly effective oral therapies that also address the diverse and often challenging manifestations of psoriasis, including involvement of high-impact sites like the scalp,” said Andy Plump, M.D., Ph.D., president of R&D at Takeda. “Our Phase 3 data demonstrated rapid and durable skin clearance across various patient types and in high-impact and hard-to-treat areas. Based on the results across nearly 3,000 patients, zasocitinib has the potential to be a leading oral treatment option in psoriasis.”

Phase 3 clinical data supporting the zasocitinib NDA for moderate-to-severe plaque psoriasis
The NDA filing is supported by a comprehensive data package including the pivotal global Phase 3 LATITUDE PsO 3001 (NCT06088043) and 3002 (NCT06108544) studies, in which all primary and ranked secondary endpoints were met.1-2 The submission also included supportive data from LATITUDE PsO 3003 (NCT06550076), an open-label study to evaluate zasocitinib's long-term safety, tolerability and efficacy.4 Zasocitinib data demonstrated:1-2

  • Statistically significant and clinically meaningful improvements across multiple measures of skin clearance and symptom relief, with about 70% of patients achieving clear or almost clear skin (sPGA 0/1) at week 16.

  • Rapid and durable skin clearance for the majority of patients, with clearance observed as early as week 4 and increasing through week 24 and further through week 52.

  • High levels of skin clearance across hard-to-treat and high-impact sites, including the scalp, nails, palms and soles, which can result in reduced quality of life for patients.5

  • Zasocitinib was generally well tolerated, with a safety profile consistent with previous studies. No new safety signals were identified.

Next steps for zasocitinib
The European Medicines Agency (EMA) also accepted Takeda’s new marketing authorization application (MAA) for zasocitinib, initiating the review process for the treatment of moderate-to-severe plaque psoriasis. Takeda plans to submit additional applications for plaque psoriasis with global regulatory authorities to bring zasocitinib to people living with psoriasis worldwide.

The NDA filing has no significant impact on the full year consolidated financial forecast for the fiscal year ending March 31, 2027.

Q&A:
What specific data supports the zasocitinib FDA acceptance?
The NDA filing is supported by the pivotal Phase 3 LATITUDE PsO 3001 (NCT06088043) and 3002 (NCT06108544) studies, in which the co-primary and all 44 ranked secondary endpoints were met.1-2,6-7 The studies are global, multicenter, randomized, double-blind, placebo- and active comparator-controlled studies to evaluate the efficacy, safety and tolerability of zasocitinib in adult patients with moderate-to-severe plaque psoriasis.6-7 Co-primary and select secondary endpoints at week 16 included:1-2

Co-primary Endpoints and Select Secondary Endpoints at Week 16

LATITUDE PsO 3001 Results

LATITUDE PsO 3002 Results

static Physician Global Assessment (sPGA) 0/1

71% zasocitinib vs 11% placebo and 32% apremilast (p<0.001)

69% zasocitinib vs 13% placebo and 30% apremilast (p<0.001)

Psoriasis Area and Severity Index (PASI) 75

76% zasocitinib vs 12% placebo and 37% apremilast (p<0.001)

71% zasocitinib vs 12% placebo and 33% apremilast (p<0.001)

Select Secondary

Endpoints at Week 16

 

 

PASI 90

61% zasocitinib vs 5% placebo and 17% apremilast (p<0.001)

52% zasocitinib vs 4% placebo and 16% apremilast (p<0.001)

sPGA 0

40% zasocitinib vs 0.7% placebo and 8% apremilast (p<0.001)

34% zasocitinib vs 1% placebo and 7% apremilast (p<0.001)

PASI 100

33% zasocitinib vs 0.7% placebo and 3% apremilast (p<0.001)

25% zasocitinib vs 1% placebo and 4% apremilast (p<0.001)

Scalp-specific PGA (ssPGA) 0/1

77% zasocitinib vs 7% placebo and 42% apremilast (p<0.001)

74% zasocitinib vs 13% placebo and 30% apremilast (p<0.001)

Nail Psoriasis Severity Index (NAPSI), Least-squares mean change from baseline

-7.1 zasocitinib vs 1.8 placebo (p<0.001)

-8.6 zasocitinib vs -1.4 placebo (p<0.001)

Palmoplantar (hands and/or feet response) PGA (hfPGA) 0/1*

71% zasocitinib vs 22% placebo and 44% apremilast*

69% zasocitinib vs 10% placebo and 43% apremilast*

PASI 75 at Week 4

N/A

17% zasocitinib vs 4% for placebo (p<0.001)

Most Common Adverse Events (≥5%)

Upper respiratory tract infection (10.1%), nasopharyngitis (6.2%) and acne (6.5%), with no new safety signals identified**

*Not a multiplicity controlled secondary endpoint. Comparisons with apremilast are descriptive and should be interpreted accordingly.

**Sample size adjusted incidence proportion across the two studies.

When could zasocitinib become available to patients?
Zasocitinib is currently under FDA Priority Review, with a decision anticipated in the first quarter of 2027. If approved, zasocitinib could become available to appropriate patients after FDA approval.

About Plaque Psoriasis
Psoriasis is a chronic, systemic immune-mediated inflammatory disease characterized by itchy, painful, disfiguring and disabling skin lesions that impact one’s physical, emotional and psychological wellbeing.7,8,14 Globally, an estimated 66.4 million people are living with psoriasis, and about 80-90% of those have plaque psoriasis.15-17 Persistent itch, the appearance and location of skin lesions — especially in highly visible or high-impact sites — and related comorbidities, like psoriatic arthritis, play a major role in reducing quality of life and can lead to significant impacts on daily living.8,12-14 Psoriasis is also a heterogeneous disease driven by complex, interconnected immune pathways, genetics and environmental factors that differ across patients and over time, leading to variability in disease course, symptoms and treatment response.18-22

About Zasocitinib (TAK-279)
Zasocitinib is an investigational, next-generation, highly selective and potent oral TYK2 inhibitor that maintains 24-hour inhibition of IL-23 plus other core disease-driving immune pathways.23-27 It has the potential to be a leading oral treatment option for people living with psoriasis that may deliver rapid and durable skin clearance in a convenient once-daily pill.1-2 Zasocitinib has more than 1-million-fold greater selectivity for TYK2 compared to other JAK enzymes, which could maximize TYK2 inhibition without impacting JAK1, 2 and 3 signaling, based on in vitro data.23-24 Takeda is currently evaluating the safety and efficacy of zasocitinib in Phase 3 studies in psoriatic arthritis and Phase 2 studies in Crohn’s disease, ulcerative colitis, vitiligo and hidradenitis suppurativa.28-33 Zasocitinib is an investigational compound that has not been approved for use by any regulatory authority.

About Tyrosine Kinase 2 (TYK2) Inhibitors
TYK2 is a central mediator of core inflammatory pathways in psoriasis — IL-23/IL-17 axis and type I interferon signaling — making it a promising target as inhibition of a single pathway may not fully control disease for every patient.22,26,34 TYK2 is an intracellular enzyme and member of the Janus kinase (JAK) protein family.22-23 However, TYK2 is distinct from JAK1, 2 and 3 as it primarily regulates immune responses, whereas JAK1, 2 and 3 regulate broader biological processes such as lipid metabolism and hematopoiesis.22-23 Highly selective allosteric inhibition of TYK2, with minimal inhibition of JAK1, 2 and 3, is a promising therapeutic approach to target immune-mediated inflammation.27

About the Phase 3 LATITUDE PsO 3001 and 3002 Studies
The Phase 3 LATITUDE PsO 3001 (NCT06088043) and 3002 (NCT06108544) studies are global, multicenter, randomized, double-blind, placebo- and active comparator-controlled studies to evaluate the efficacy, safety and tolerability of zasocitinib in adult patients with moderate-to-severe plaque psoriasis.6-7 The studies were conducted in 21 countries, with LATITUDE PsO 3001 enrolling 693 participants and LATITUDE PsO 3002 enrolling 1,108 participants, respectively. The co-primary endpoints were the proportion of zasocitinib-treated patients achieving sPGA 0/1 and PASI 75 response compared to placebo at week 16.6-7 Ranked secondary endpoints included comparisons versus placebo (week 16) and apremilast (week 16 and week 24).6-7

About the Phase 3 LATITUDE PsO 3003 Study
The LATITUDE PsO 3003 (NCT06550076) study is a Phase 3, multicenter, open-label study evaluating the long-term safety, tolerability and efficacy of zasocitinib in adults with moderate-to-severe plaque psoriasis.4 The study enrolled approximately 2,100 participants and consists of two parts.4 In Part A (de novo cohort), adult patients who had not been exposed to zasocitinib before received zasocitinib 30 mg once daily for up to 52 weeks.4 Patients who completed Part A or the treatment period in the Phase 3 LATITUDE PsO 3001 (NCT06088043) and 3002 (NCT06108544) studies received zasocitinib for up to 156 weeks in Part B.4 The primary endpoint was the number of zasocitinib-treated patients with treatment-emergent and serious adverse events.4 Secondary endpoints were the proportion of zasocitinib-treated patients achieving sPGA 0/1 and PASI 75 response.4

About Takeda
Takeda is focused on creating better health for people and a brighter future for the world. We aim to discover and deliver life-transforming treatments in our core therapeutic and business areas, including gastrointestinal and inflammation, rare diseases, plasma-derived therapies, oncology, neuroscience and vaccines. Together with our partners, we aim to improve the patient experience and advance a new frontier of treatment options through our dynamic and diverse pipeline. As a leading values-based, R&D-driven biopharmaceutical company headquartered in Japan, we are guided by our commitment to patients, our people and the planet. Our employees in approximately 80 countries and regions are driven by our purpose and are grounded in the values that have defined us for more than two centuries. For more information, visit www.takeda.com.

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Medical Information
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References:

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  23. Leit S, Greenwood J, Carriero S, et al. Discovery of a Potent and Selective Tyrosine Kinase 2 Inhibitor: TAK-279. J Medicinal Chemistry.2023;66(15):10473-10496.doi.org/10.1021/acs.jmedchem.3c00600.

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  34. Martin G. Novel Therapies in Plaque Psoriasis: A Review of Tyrosine Kinase 2 Inhibitors. Dermatol Ther (Heidelb). 2023;13(2):417-435. doi:10.1007/s13555-022-00878-9.

 

 



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