Smoke Free Sweden: Oral Nicotine Pouches Are Game-changer for Women in Sweden's Smoke-free Success>

(BUSINESS WIRE) -- New research from Smoke Free Sweden reveals oral nicotine pouches are a game-changer in Sweden’s path to becoming the world’s first smoke-free nation – and are driving unprecedented success among women. The report, Power in a Pouch, launched today in Strasbourg, shows pouches have been a decisive catalyst in Sweden’s public health success – especially for women, who are quitting smoking faster and more effectively than ever. Since their introduction in 2016, tobacco-free pouches have: Helped to accelerate the decline in smoking for both genders, with a nearly 200% rise in quit rates among women. Outperformed all other quit aids; women ranked pouches nearly three times higher than vapes and 56% higher than gum. Been identified by the research as the preferred quit aid for all ex-smokers for being clean, socially considerate and stigma-free. Driven a 49% drop in smoking among women, who historically quit at lower rates than men. “The evidence is crystal clear: nicotine pouches are the most effective way to help smokers – especially women – quit,” said report co-auth...(BUSINESS WIRE) -- New research from Smoke Free Sweden reveals oral nicotine pouches are a game-changer in Sweden’s path to becoming the world’s first smoke-free nation – and are driving unprecedented success among women. The report, Power in a Pouch, launched today in Strasbourg, shows pouches have been a decisive catalyst in Sweden’s public health success – especially for women, who are quitting smoking faster and more effectively than ever. Since their introduction in 2016, tobacco-free pouches have: Helped to accelerate the decline in smoking for both genders, with a nearly 200% rise in quit rates among women. Outperformed all other quit aids; women ranked pouches nearly three times higher than vapes and 56% higher than gum. Been identified by the research as the preferred quit aid for all ex-smokers for being clean, socially considerate and stigma-free. Driven a 49% drop in smoking among women, who historically quit at lower rates than men. “The evidence is crystal clear: nicotine pouches are the most effective way to help smokers – especially women – quit,” said report co-auth...{}