ROX Motor, an international luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, marked Jordan as a key milestone in its 25,000 km Silk Road Tour, following its passage through China, Central Asia, the Caucasus, and into the Middle East. From Amman and Petra to the Dead Sea and Wadi Rum, ROX 01 demonstrated how luxury, innovation, and all-terrain capability converge to support outdoor lifestyles and cultural discovery.
Equipped with REEV dual-energy technology and a range of over 1,100 kilometres, ROX 01 demonstrated confident performance across Jordan’s demanding terrains. From historic routes near Jerash and Shobak to the saline environment of the Dead Sea, the SUV combined capability with comfort. Its integrated outdoor features, including a tailgate kitchen and shade canopy, enable rapid transformation into a mobile camp, reinforcing ROX 01’s position as a versatile platform for long-distance travel and luxury adventure.
Operational support was provided through ROX Motor’s showroom and service centre in Amman, operated by Impressive Automobile under BAHI Motors. These facilities ensured full technical and logistical support for the convoy, while also giving Jordanian customers the opportunity to experience ROX products first-hand, strengthening local confidence and engagement with the brand.
The Jordan chapter validates ROX Motor’s product strength while underscoring alignment with Jordan’s ‘Economic Modernisation Vision.’ By advancing green mobility, investing in local partnerships, and integrating cultural engagement with sustainable travel, ROX Motor continues to accelerate its global journey, empowering outdoor lifestyles and redefining mobility across continents.
About ROX Motor
ROX Motor is an international new-energy vehicle company, focused on Smart, All-terrain, REEV innovation. We are dedicated to empowering those who yearn to explore faraway places through advanced technologies. Our vision is to become the world's leading outdoor lifestyle brand.
For more information, please visit: https://www.roxmotor.com/en
Contacts
Su Li, Public Relations, ROX Motor
