BARCELONA, Spain-Wednesday 27 February 2019 [ AETOS Wire ]
(BUSINESS WIRE)-- Brightstar,
the leader in device lifecycle management and value-added services for
the connected world, has launched NX Life, a new brand centered around
trusted, pre-owned mobile devices.
Among
its portfolio of specialized services for the wireless industry,
Brightstar has more than 20 years working in reverse logistics. This
area of expertise allows Brightstar to manage the buyback and trade-in
processes, meaning all smartphones that consumers return are collected,
tested, graded, and then resold into new markets.
With
locations throughout the world, Brightstar handles millions of returns
every year. Its team of experts, paired with sophisticated AI-based
machinery, perform meticulous reviews of every device it receives,
thoroughly testing each one for cosmetic and functional defects. Where
needed, Brightstar’s labs will refurbish the phones to ensure that all
devices specially packaged and sold under the NX Life brand meet its
high-quality standard.
“As
the prices for new mobile devices increase year after year, we’re
creating opportunities for new segments of customers to confidently buy
great products at a great price,” said Arturo Osorio, Brightstar’s
President and Chief Operating Officer. “This has opened a new market for
pre-owned Apple and Samsung phones that are just as good as the latest
models even if they’re a year or two old. In a nutshell, NX Life caters
to this market by delivering affordable, much-needed pre-owned phones.”
Designed
as the affordable alternative to the latest generation of iconic
devices, NX Life phones will always fit into one of three price
points—$249, $349, or $499.
Moving
forward, as consumer demand for pre-owned devices continues to grow
throughout the world, NX Life will expand into more countries and new
markets. Furthermore, in the coming months, NX Life will be rolling out a
line of accessories to complement its phones.
About Brightstar Corp.
Brightstar simplifies
the wireless world, making mobile technology accessible to everyone. A
subsidiary of SoftBank Group Corp., we are the world’s leading mobile
services company for managing devices and accessories. We work with
carrier, retail and enterprise customers across 57 countries, touching
every stage of a device’s lifecycle, from when it’s manufactured to the
moment it’s time to trade it in and re-market it. To learn more about
Brightstar, please visit Brightstar.com. To learn more about NX Life, please visit nxlifemobile.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190226006068/en/
Contacts
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