SHANGHAI-Wednesday 24 June 2020 [ AETOS Wire ]
(BUSINESS WIRE) -- On June 18, 2020, the first-ever Global Alliance of Chinese Top Brands (GACTB) was co-founded by OPPLE, Dongpeng, Micoe, Robam and Holike.
The five leading companies in the Home Furnishing Industry signed the
cooperation agreement through a cloud signing ceremony due to the
Covid-19 pandemic. GACTB is committed to providing global consumers with a one-stop solution for high-quality home furnishing services.
To expand sales channels through branding alliance
When
life and work gradually get back to normal as the Covid-19 pandemic is
being contained globally, overseas house owners will attach great
importance to a healthy living style. In this regard, brand reputation
and product quality will be the priority considerations in their
decision-making process. GACTB will uphold the values
of Branding, Society, Customers and Members, empower overseas sales
channels by sharing client resources, and increase collaboration in
developing new markets, bidding for projects, optimizing the
distribution system and promoting brands on an all-win basis.
To boost brand awareness in global market through seamless synergy
Since
each GACTB member boasts a leading market share, high reputation and
brand premium in their respective sector, GACTB will further boost brand
influence. Moreover, each member has a strong independent R&D
capability to create green products for sustainable development.
“China
is a global leader in the lighting industry. We look to join hands with
GACTB members and transform China's strong productivity into global
brand influences, offering consumers all over the world better products
at lower prices,” said Jin Xin, General Manager of International
Business Unit, OPPLE Lighting.
About OPPLE
Founded
in 1996, OPPLE has been engaged in R&D, production, distribution
and after-sales services of lighting sources, lighting fixtures and
controls, operating in over 70 countries and regions in Asia Pacific,
Europe, Middle East and South Africa. OPPLE constantly expands its
product line to artistic switches, integrated home furnishing, kitchen
and bathroom appliances and accessories, with a view to becoming an
industry-leading provider of lighting system and integrated home total
solutions. It now has over 100,000 outlets of sale of various types.
OPPLE became a listed company in 2016.
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Contacts
OPPLE Lighting
Jenny Qian, +86 21 38550000
Globalservice@opple.com
