• Red Dot has become established internationally as one of the most sought-after seals of quality for excellent design
INGELHEIM, Germany-Tuesday 21 April 2020 [ AETOS Wire ]
(BUSINESS WIRE) -- Boehringer Ingelheim is proud to announce that its Aservo® EquiHaler® received a Red Dot Award for product design. Aservo® EquiHaler® is an inhalant therapy licensed for use in horses with severe equine asthma.
The Red Dot
Award: Product Design is an international competition which originated
more than 60 years ago, offering designers and manufacturers from all
over the world a platform for evaluating quality for good design of
their products. In 2020, designers and companies from 60 countries
submitted more than 6,500 products in the competition. The international
jury comprises experienced experts from different disciplines and
convenes to test, discuss and assess each individual entry without any
preselection in order to select the best designs of the year. The
adjudication process lasts several days and is based on essential
criteria: the jurors test all of the entries in order to assess not just
the aesthetic but also the materials selected, the level of
craftsmanship, the surface structure, ergonomics and functionality.
“I am pleased
to see that this innovative solution, a result of a close collaboration
between our animal and human health businesses, got recognized by these
prestigious awards. This is a tribute to our teams who worked
relentlessly to create a solution innovative in many aspects,” comments
Dr. Prof. Eric Haaksma, Head of R&D, Boehringer Ingelheim Animal
Health.
“We submitted our Aservo® EquiHaler®
not only because its design is exceptional, but also because it
combines form and function in an excellent way,” says Dr. Nicole Mohren,
Global Project Leader, Boehringer Ingelheim Animal Health. “Two things
that make it stand out: it includes an ergonomic handle and dosing lever
for ease of user handling. It also has a nostril adaptor that fits
gently inside the horse’s nostril, allowing it to easily inhale the
medicated mist.”
Red Dot
founder and CEO, Professor Dr. Peter Zec, shares: “The winners of the
Red Dot Award have proved that they have created excellent products
worthy of winning an award. The products won over the jury not only
through their aesthetic, but also thanks to their incomparable
functionality. With their designs, the award winners are setting new
standards in their industry. I wish to congratulate them most sincerely
on their success.”
On June 22, 2020, Aservo® EquiHaler®
will be added to the exhibition “Design on Stage” in the Red Dot Design
Museum Essen, where all of the award-winning products are expected to
be on display. The museum will thus be a hot spot for best-in-class
industrial design. From that date, Aservo® EquiHaler®
will also be presented in the online exhibition on the Red Dot website.
The Red Dot Design Yearbook 2020/2021 comes out in July 2020.
For references and notes to editors, please visit: http://www.boehringer-ingelheim.com/press-release/aservo-equihaler-wins-red-dot-2020-design-quality
View source version on businesswire.com: https://www.businesswire.com/news/home/20200421005341/en/
Contacts
Boehringer Ingelheim
Tereza Urbankova
Head of External Communication Animal Health
Boehringer Ingelheim Corporate Center GmbH
P: +49 6132 77-184817
tereza.urbankova@boehringer-ingelheim.com
