MBC Group’s #STAY_AT_HOME Operation Registers Significant Growth
Dubai, United Arab Emirates, -Thursday 2 April 2020 [ AETOS Wire ]
At
the onset of the unprecedented Covid-19 situation, MBC Group launched
this operation during March, with the aim of providing the ultimate in
entertainment and informative content, luring people-in to stay glued to
their screens at home.
After three weeks, the region’s leading
broadcasters have witnessed unprecedented growth levels in “time spent
on TV”, across all of their TV channels and VOD. The period spanning
March 22-28 registered the highest increase since the “Stay at Home
“operation was launched.
Contacts
Choueiri Group
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com