Dubai, United Arab Emirates, -Monday 20 April 2020 [ AETOS Wire ]
Fresh
Del Monte Produce in the Middle East and North Africa (“MENA”) is
pleased to announce the launch of its state-of-the-art e-commerce store,
which was launched on April 19, 2020 in the UAE and to be rolled out to
other countries soon. The new store will allow consumers to gain easier
than ever access to the wide variety of Del Monte’s fresh, healthy
products; with same-day delivery available for orders placed before
12:00 noon.
“In line with its strategy to cater to consumers’ needs, Fresh Del Monte is striving to further grow and provide services that reflect both changes in technology and customer behaviour, commented Racha El Aawar, Fresh
Del Monte’s Regional Marketing Manager for the Middle East and North
African region. “Today, more than ever, our customers and consumers are
turning to ecommerce to satisfy their needs. We want them to know we
value their loyalty, and offering them the tools and resources they need
is our top priority.”
The store (www.myfreshdelmonte.com), allows Fresh Del
Monte to be directly in touch with consumers, as it strives to provide
them with convenient yet healthy choices and a wide variety of
high-quality fresh snacks and meals that meet the highest global
standards of food safety, owing to good hygiene practices adopted across all of its facilities.
“The recipes
on the site are designed to maximize our wide range of products and keep
our consumers informed about the brands' ethos, offers and product
range and allow them to interact with Del Monte on a digital platform,”
El Aawar continued.
Food and
beverage is the fastest-growing segment of the ecommerce industry and
more and more manufacturers strive to introduce innovations and
information to consumers in their ongoing quest for healthy, nutritious
and safe food, as they expect that the foods they purchase and consume
are safe and of high quality.
As such, www.myfreshdelmonte.com,
which was launched on April 19, is set to become a valuable resource
for Del Monte Fresh’s savvy consumers, looking to get served at a
glance, without the hassle of commuting to and from their local shops.
The Del Monte
group of companies in the Middle East and North Africa (“MENA”) is a
leading producer, marketer and distributor of fresh and value-added
fruits and vegetables and other fresh produce, ultra-fresh beverages and
prepared food; refining the market and providing solutions for healthy
eating. The Company’s agricultural and manufacturing practices are
validated by local and international standards in sustainability,
quality, food safety, and social accountability and comply with all
applicable laws. The Company markets its products under the Del Monte®
brand (under license from Del Monte Foods, Inc.), a symbol of product
innovation, quality, freshness and reliability for over 125 years. MENA
is an indirect subsidiary of Fresh Del Monte Produce Inc. and is not
affiliated with certain other Del Monte companies around the world,
including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte
Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.
Contacts
Fresh Del Monte®
Racha El Aawar, Marketing Manager, MENA, +97143333801
